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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,138 more

Diversified Ambassador

Brands experiment with brand mascots & ambassadors to create more diversity

Implications - Realizing the need to be more open and inclusive with their audiences, brands are getting creative with their brand mascots and ambassadors and moving way from their traditional, heritage imagery. From shifting logos to be more female-inclusive to tapping influencers that offer broader gender representation, brands are breaking through legacy connotations to create more diversified representations of their brand and what it represents.
Workshop Question — How can you diversify your brand representation through the use of more inclusive marketing tactics?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
63,918 Total Clicks
Date Range:
Jan 18 — Jul 19
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

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