Category
Lifestyle
Assisted Choices
Trend cluster
Category
Confectionery
CBD
Traditional desserts are infused with cannabidiol.
3.7
Trend score
Trend
What is the Confectionery CBD trend?
Confectionery CBD: The infusion of CBD in CPG desserts is on the rise, as the legalization of recreational cannabis continues across the United States and Canada. These products make health-conscious consumers more comfortable with indulgence, because of the fact that they offer medicinal benefits that treat a variety of mental and physical issues.
Insight
The consumer insight behind the Confectionery CBD trend
As consumers become more aware of what they eat and how it affects their health, they grapple with balancing their desire to indulge and the negative health impacts of doing so. These individuals look for products that promote benefits mentally or physically, and are drawn to products that offer these benefits with the satisfaction of indulgence as well.
Trend themes
Themes within the Confectionery CBD trend
Three behaviours holding the trend together01
CBD-infused Desserts
The infusion of CBD in CPG desserts continues to rise, offering health-conscious consumers the benefits of indulgence with medicinal benefits.
02
Alternative CBD edible products
Cannabis edibles are being produced in delicate and nostalgic forms such as macarons, ice cream pops and frozen desserts for broader appeal.
03
CBD in mainstream food industry
There are indications that CBD is moving into the mainstream food industry as businesses such as Ben & Jerry's work to source sustainable CBD and make infused ice cream when legalized.
Industry implications
What the Confectionery CBD trend means for industry
Where the trend changes the playbookFor
Cannabis Industry
Cannabis edibles are becoming increasingly popular, inspiring businesses to create more creative and consumer-friendly products.
For
Food and Beverage Industry
The food industry is looking for innovative opportunities to cater to the health-conscious consumers by incorporating medicinal benefits with indulgence.
For
Marketing Industry
Marketing industries are taking advantage of partnerships to promote products like Feelz by Chloe, creating pop-ups with retro memorabilia, art and photography to boost product launches.
Workshop question
How could your brand offer enhanced benefits to its product/service?
Trend signals
Trend signals for Confectionery CBD
Trend score 3.7 out of 10, from popularity 59%, activity 44%, freshness 8%.
Popularity59%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Confectionery CBD trend
5 featured examples from Apr 20, 2017 to Jul 5, 2019CategoryLifestyle
Push-Up CBD Pops
Kozmic Gardens CBD Makes Ice Cream Pops with Non-Psychoactive Properties
The frozen dessert industry can innovate by exploring the inclusion of CBD in their products, using push-up delivery methods, and experimenting with new and exciting flavors.
CategoryLifestyle
CBD-Enriched Frozen Desserts
Melt Offers Indulgently Flavored CBD-Infused Ice Cream
The food and beverage industry has the opportunity to capitalize on the growing market for CBD-infused products and create unique flavors that appeal to a wide range of consumers.
CategoryLifestyle
CBD-Infused Ice Creams
Ben & Jerry's is Devoted to Making a CBD-Infused Ice Cream When It's Legal
The food and beverage industry can explore the use of CBD to create new, appealing products that cater to the growing consumer demand.
CategoryLifestyle
French Macaron Cannabis Edibles
Madame Munchie Offers Medicated French Desserts
The cannabis edibles industry can explore new ways to infuse THC into gourmet dessert products.
CategoryLifestyle
CBD-Infused Dessert Collections
by CHLOE and Toast are Introducing CBD-Infused Baked Goods
Opportunity for restaurants to incorporate CBD-infused dessert collections into their menus to attract customers seeking CBD products.
