Category
Lifestyle
Moment mapping
Trend cluster
Category
Plant-Based
Baby
Baby brands expand their offerings for plant-based infant care.
4.1
Trend score
What's Happening
What is the Plant-Based Baby trend?
Plant-Based Baby: With many baby products in the market containing harsh chemicals, brands are expanding their offerings for plant-based baby items. These items offer cruelty-free ingredients that reduce their environmental footprint.
Insight
The consumer insight behind the Plant-Based Baby trend
Millennial parents are well-versed in the dangers of climate change and the pollution crisis, especially as they see the consequences unfold in real-time while being urged by the scientific community to minimize their carbon footprint. As a result, Millennial parents are opting for eco-friendly products for themselves and their children to impart the same sustainable ethos into the next generation.
Evidence
Examples of the Plant-Based Baby trend
CategoryEco
Sustainable Plant-Based Baby Products
California Baby is Moving to 100% Eco-Conscious Packaging
The baby care industry can capitalize on the growing trend of plant-based, sustainable and eco-conscious products, catering to the needs of environmentally conscious parents.
CategoryEco
Affordable Plant-Based Baby Products
Hello Bello Shares Quality Baby Necessities Through Walmart
The baby product industry has the potential to be disrupted by the introduction of affordable plant-based products like Hello Bello.
CategoryLife-Stages
Soft Plant-Based Diapers
Huggies Special Delivery Diapers are Hypoallergenic & Fragrance-Free
The baby products industry can benefit from developing new products that are eco-friendly, hypoallergenic, and sustainable.
CategoryLifestyle
Free-From Teething Treats
Healthy Times' Organic Baby Teethers Nourish with Fruits & Vegetables
Companies in the baby food industry have the ability to create organic, healthy options for teething babies.
CategoryLifestyle
Plant-Based Infant Food Lineups
These New Sprout Foods Products are All Organic
Organic food brands can expand their product lines to include more plant-based options for infants and toddlers.
CategoryLife-Stages
Plant-Based Toddler Formulas
Else Nutrition Offers an Alternative to Dairy-Based Baby Nutrition
The plant-based toddler formulas can disrupt the baby formula industry by providing parents and caregivers with more plant-based options that are free from dairy and soy.
CategoryEco
Quickly Compostable Baby Wipes
Coterie's Sustainable Baby Wipes Break Down in Weeks
There is a need for innovation in the baby products industry to develop more sustainable options for parents concerned with environmental impact.
CategoryEco
Efficient Plant-Based Diapers
Healthynest Diapers are Sustainably Made, Ultra-Absorbent and Comfy
Using plant-based and sustainable materials can transform the production of diapers and other baby essentials.
CategoryLife-Stages
Plant-Based Baby Supplements
The Latte Co's Bebe Latte Boasts Essential Vitamins
The plant-based baby supplements trend presents disruptive innovation opportunities for the baby formula industry to create more sustainable and nutritious alternatives to traditi…
Workshop question
How can you create a product/service that better matches with your consumers' values?
Trend themes
Themes within the Plant-Based Baby trend
Three behaviours holding the trend together01
Plant-Based Baby Products
Millennial parents are opting for eco-friendly products for themselves and their children
02
Sustainable Packaging
Many influential brands are recognizing the environment and switching to eco-friendly packaging materials
03
Efficient Plant-Based Diapers
Parents are looking for diapers that offer high-quality plant-based materials while also being ultra-absorbent and comfortable
Industry implications
What the Plant-Based Baby trend means for industry
Where the trend changes the playbookFor
Organic Food Industry
Brands like Sprout Foods are creating plant-based infant food lineups as the demand for organic foods among consumers is increasing
For
Retail Industry
Hello Bello's affordable plant-based baby products are exclusively available through Walmart stores, catering to Millennial parents' demand for simple, non-toxic solutions
For
Biodegradable Wipes Industry
Coterie's sustainable baby wipes, made with VEOCEL branded Lyocell Fibers, provide parents with a safe and sustainable solution while breaking down in weeks
Trend signals
Trend signals for Plant-Based Baby
Trend score 4.1 out of 10, from popularity 56%, activity 57%, freshness 9%.
Popularity56%
Activity57%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
