Desserts are created with both indulgence and beauty-enhancement in mind
Trend - Food brands in the dessert space are incorporating and touting ingredients that are purported to enhance beauty–whether that includes gelatin or antioxidants. By branding desserts as both indulgent and cosmetic, these products create a strong motivation for purchasing something that's often associated with guilt for health-conscious consumers.
Insight - Although foodie culture is prominent today, a sub-set of consumers are increasingly more concerned about their dietary health instead. They are also simultaneously conscious of their beauty and appearance. Individuals are combating the guilt associated with overindulgence of food with products that have beautifying nutrients.
Insight - Although foodie culture is prominent today, a sub-set of consumers are increasingly more concerned about their dietary health instead. They are also simultaneously conscious of their beauty and appearance. Individuals are combating the guilt associated with overindulgence of food with products that have beautifying nutrients.
Workshop Question - How could your brand add an enhanced element to its product/service?
Trend Themes
1. Beauty-enhancement Foods - Food brands are promoting desserts with beautifying nutrients to cater to health-conscious consumers who are also concerned with their appearance.
2. Functional Snacks - Superfood wellness snacks with functional benefits are being crafted with ingredients like adaptogens to support daily well-being and mood.
3. Skin-transforming Foods - Functional foods like the Super Beauty Bar and Radiant Beauty Ice Cream, which are clinically proven to transform the skin, are being introduced in the market.
Industry Implications
1. Food - Food companies can create a subcategory of beautifying desserts or functional snacks by using ingredients with skin-transforming benefits.
2. Beauty - Beauty brands can collaborate with food companies and create products or supplements that work both internally and externally to promote healthy skin, hair, and nails.
3. Wellness - Wellness brands can introduce more functional foods and snacks that aid in daily well-being and mood.
