SMPL Creates Organic Superfood "Snacks for Every Situation"
Laura McQuarrie — August 7, 2019 — Lifestyle
References: getsmpl.us
SMPL BRANDS crafts organic superfood wellness snacks with adaptogens to offer functional benefits to support one's daily well-being and mood. The brand's current assortment of three functional wellness snacks include: collagen and cacao Beauty Bites, Chill Bites with CBD and peanut butter, plus the Detox Bites with charcoal and coconut. All of these health-centric snacks are grain-free, gluten-free, vegan, paleo, non-GMO and free from refined sugar.
The nut- and seed-based bites are sweetened with a hint of coconut nectar and boast just a few other simple ingredients to form nourishing, beneficial ways to snack. Some other notable ingredient additions include SMPL's proprietary beauty blend of grass-fed collagen peptides, chia seeds, lucuma and amla berry in its Beauty Bites, ashwagandha in the Chill Bites and pine pollen in the Detox Bites.
The nut- and seed-based bites are sweetened with a hint of coconut nectar and boast just a few other simple ingredients to form nourishing, beneficial ways to snack. Some other notable ingredient additions include SMPL's proprietary beauty blend of grass-fed collagen peptides, chia seeds, lucuma and amla berry in its Beauty Bites, ashwagandha in the Chill Bites and pine pollen in the Detox Bites.
Trend Themes
1. Functional Wellness Snacks - Opportunity for innovative snack brands to create functional wellness snacks with adaptogens for targeted benefits.
2. Organic Superfood Snacks - Potential for organic food companies to develop superfood snacks that are grain-free, gluten-free, vegan, paleo, and free from refined sugar.
3. Adaptogens in Snack Products - Emerging trend of incorporating adaptogens like ashwagandha and pine pollen into snack products for added health benefits.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to tap into the functional wellness snacks market and cater to health-conscious consumers.
2. Nutritional Supplements - Potential for nutritional supplement companies to expand their product offerings by incorporating wellness snacks with adaptogens.
3. Natural Beauty and Wellness - Disruptive innovation opportunity for natural beauty and wellness brands to create snack products that enhance both inner and outer well-being with ingredients like grass-fed collagen peptides and lucuma.
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