SMPL Creates Organic Superfood "Snacks for Every Situation"
Laura McQuarrie — August 7, 2019 — Lifestyle
References: getsmpl.us
SMPL BRANDS crafts organic superfood wellness snacks with adaptogens to offer functional benefits to support one's daily well-being and mood. The brand's current assortment of three functional wellness snacks include: collagen and cacao Beauty Bites, Chill Bites with CBD and peanut butter, plus the Detox Bites with charcoal and coconut. All of these health-centric snacks are grain-free, gluten-free, vegan, paleo, non-GMO and free from refined sugar.
The nut- and seed-based bites are sweetened with a hint of coconut nectar and boast just a few other simple ingredients to form nourishing, beneficial ways to snack. Some other notable ingredient additions include SMPL's proprietary beauty blend of grass-fed collagen peptides, chia seeds, lucuma and amla berry in its Beauty Bites, ashwagandha in the Chill Bites and pine pollen in the Detox Bites.
The nut- and seed-based bites are sweetened with a hint of coconut nectar and boast just a few other simple ingredients to form nourishing, beneficial ways to snack. Some other notable ingredient additions include SMPL's proprietary beauty blend of grass-fed collagen peptides, chia seeds, lucuma and amla berry in its Beauty Bites, ashwagandha in the Chill Bites and pine pollen in the Detox Bites.
Trend Themes
-
Functional Wellness Snacks — Opportunity for innovative snack brands to create functional wellness snacks with adaptogens for targeted benefits.
-
Organic Superfood Snacks — Potential for organic food companies to develop superfood snacks that are grain-free, gluten-free, vegan, paleo, and free from refined sugar.
-
Adaptogens in Snack Products — Emerging trend of incorporating adaptogens like ashwagandha and pine pollen into snack products for added health benefits.
Industry Implications
-
Food and Beverage — Opportunity for food and beverage companies to tap into the functional wellness snacks market and cater to health-conscious consumers.
-
Nutritional Supplements — Potential for nutritional supplement companies to expand their product offerings by incorporating wellness snacks with adaptogens.
-
Natural Beauty and Wellness — Disruptive innovation opportunity for natural beauty and wellness brands to create snack products that enhance both inner and outer well-being with ingredients like grass-fed collagen peptides and lucuma.
6.5
Score
Popularity
Activity
Freshness
