Beauty products for the body are updated with active ingredients
Trend - Speaking to the way in which the increased interest in skincare has influenced the beauty industry, body care products are being infused with active ingredients typically reserved for the face. Providing greater perceived value in the purchasing and use of these products, this strategy is aligned with the high demands of the modern beauty customer.
Insight - Today’s city-based consumer takes a very active role in preventative health—whether that’s for the foods they consume or the care of their skin. These consumers are extremely informed on the various ingredients that work best for their needs, and are drawn to brands that take this into account in the formulation and branding of their products.
Insight - Today’s city-based consumer takes a very active role in preventative health—whether that’s for the foods they consume or the care of their skin. These consumers are extremely informed on the various ingredients that work best for their needs, and are drawn to brands that take this into account in the formulation and branding of their products.
Workshop Question - What's a simple upgrade you could make to your offering based on an adjacent product or service?
Trend Themes
1. Active Ingredients in Body Care - Body care products are being infused with active ingredients typically used in facial skincare to provide greater value.
2. Skincare-inspired Body Care - Body care products are leveraging skincare science to provide better results and benefits to consumers.
3. Chemical and Physical Exfoliants for Body Care - Body care products are incorporating both chemical and physical exfoliants to address a variety of skin concerns.
Industry Implications
1. Beauty and Skincare - Beauty and skincare professionals can leverage the trends of active ingredients, skincare-inspired body care, and chemical and physical exfoliants to create innovative products that meet the high demands of the modern beauty customer.
2. Health and Wellness - Health and wellness professionals can reference the trend of active ingredients in body care to create products that align with the preventative health needs of the informed city-based consumer.
3. Manufacturing and Product Development - Professionals in manufacturing and product development can explore the trends of skincare-inspired body care and chemical and physical exfoliants to create new solutions that elevate the perceived value and efficacy of body care products.
