Category
Fashion
Scaled Restraint
Trend cluster
Category
Functional Body
Care
Beauty products for the body are updated with active ingredients.
2.1
Trend score
Trend
What is the Functional Body Care trend?
Functional Body Care: Speaking to the way in which the increased interest in skincare has influenced the beauty industry, body care products are being infused with active ingredients typically reserved for the face. Providing greater perceived value in the purchasing and use of these products, this strategy is aligned with the high demands of the modern beauty customer.
Insight
The consumer insight behind the Functional Body Care trend
Today’s city-based consumer takes a very active role in preventative health—whether that’s for the foods they consume or the care of their skin. These consumers are extremely informed on the various ingredients that work best for their needs, and are drawn to brands that take this into account in the formulation and branding of their products.
Trend themes
Themes within the Functional Body Care trend
Three behaviours holding the trend together01
Active Ingredients in Body Care
Body care products are being infused with active ingredients typically used in facial skincare to provide greater value.
02
Skincare-Inspired Body Care
Body care products are leveraging skincare science to provide better results and benefits to consumers.
03
Chemical and Physical Exfoliants for Body Care
Body care products are incorporating both chemical and physical exfoliants to address a variety of skin concerns.
Industry implications
What the Functional Body Care trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
Beauty and skincare professionals can leverage the trends of active ingredients, skincare-inspired body care, and chemical and physical exfoliants to create innovative products that meet the high demands of the modern beauty customer.
For
Health and Wellness
Health and wellness professionals can reference the trend of active ingredients in body care to create products that align with the preventative health needs of the informed city-based consumer.
For
Manufacturing and Product Development
Professionals in manufacturing and product development can explore the trends of skincare-inspired body care and chemical and physical exfoliants to create new solutions that elevate the perceived value and efficacy of body care products.
Workshop question
What's a simple upgrade you could make to your offering based on an adjacent product or service?
Trend signals
Trend signals for Functional Body Care
Trend score 2.1 out of 10, from popularity 30%, activity 23%, freshness 9%.
Popularity30%
Activity23%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Functional Body Care trend
5 featured examples from Apr 25, 2019 to Sep 4, 2020CategoryFashion
Leave-On Body Exfoliants
The Skin Revealing Body Lotion 10% AHA Smoothes from the Neck Down
Skincare companies could investigate developing body lotions that offer effective chemical exfoliation and incorporate antioxidant ingredients to promote healthier and smoother sk…
CategoryFashion
Bump-Smoothing Body Scrubs
First Aid Beauty's Body Scrub Combines Manual & Chemical Exfoliants
Disruptive innovation opportunity: Develop innovative body scrub products to cater to the growing demand for effective skincare solutions.
CategoryFashion
Glycolic Body Care Products
Pixi Now Offers Body Wash, Lotion and a Peel Powered by Glycolic Acid
The skincare industry can benefit from incorporating skincare-inspired body care products to their product lines, which will help provide consumers with a comprehensive skincare r…
CategoryFashion
Anti-Aging Retinol Body Treatments
Paula's Choice is Enriched with Shea Butter and Vitamin C and E
The skincare industry can explore the creation of new retinol-based body treatments and other innovative products to cater to the demand for visible anti-aging results.
CategoryFashion
Anti-Aging Dry Body Oils
The Chemistry Brand's RETIN-OIL Shares Skincare Benefits for the Body
Cosmetics industry can tap into the trend of incorporating retinol in body care products to meet the growing demand for effective anti-aging solutions.
