Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Guided
Cookware
Appliances integrate technology to assist consumers with recipes.
4.3
Trend score
Trend
What is the Guided Cookware trend?
Guided Cookware: As consumers continue to become acquainted with connected technologies throughout the home, there has been an increase in kitchen appliances capable of offering a guided cooking experience for consumers along with multi-functional features.
Insight
The consumer insight behind the Guided Cookware trend
An aspect of the recent consumer focus on self-improvement has also been an interest in mastering a huge range of skills. Thanks to new options catering to this desire, consumers feel not only a desire but a pressure to become more holistically educated individuals, mastering a vast range of skills as a means of not only a sense of growth, but as a way to keep pace with their peers as well.
Trend themes
Themes within the Guided Cookware trend
Three behaviours holding the trend together01
Connected Cooking Appliances
The increasing shift towards connected home appliances aligned with consumer desire for higher efficiency in kitchen activities creates an opportunity for businesses to develop more innovative cooking solutions.
02
Guided Cooking
The trend of self-improvement extending to the kitchen creates an opportunity for businesses to create more guided kitchens and cooking products that offer consumers convenience and accessibility.
03
Healthy Cooking
The trend towards health and wellness creates an opportunity for businesses to create healthy cooking products that simplify the cooking process and provide healthier meal options.
Industry implications
What the Guided Cookware trend means for industry
Where the trend changes the playbookFor
IoT Appliances
As consumers become more comfortable with IoT, businesses should focus on developing new connected cooking devices with increased functionalities to simplify cooking processes.
For
Smart Home Appliances
Smart home appliances are gaining traction and businesses should develop more affordable, reliable and intuitive smart home appliances that meet the customer's cooking needs.
For
Cookware and Accessories
There is a need for more innovative cookware and accessories that are in line with the consumer's health and wellness goals and enable convenient and easy cooking.
Workshop question
Consider how your brand could offer your customers a guided experience to learn more about how to use your brands’ products or services.
Trend signals
Trend signals for Guided Cookware
Trend score 4.3 out of 10, from popularity 64%, activity 56%, freshness 9%.
Popularity64%
Activity56%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Guided Cookware trend
6 featured examples from Oct 4, 2018 to Nov 3, 2020CategoryTech
Connected Cooking Thermometers
The Flame Boss WiFi Thermometer Tracks Four Temperatures at Once
The smart kitchen appliances industry can benefit from incorporating connected cooking thermometers to enhance the functionality of their products.
CategoryArt & Design
Recipe-Guiding Connected Cooktops
The Conceptual 'Quiett' Cooker Offers Step-by-Step Instructions
Opportunities exist for manufacturers to create connected cooktops, ovens, and other kitchen appliances that offer app-connected displays and step-by-step instructions for efficie…
CategoryArt & Design
Connected Multifunctional Food Processors
The KitchenAid Cook Processor Connect is All-in-One
The rise of connected cooking devices like the KitchenAid Cook Processor Connect presents opportunities for disruptive innovation in the IoT and home appliance industries.
CategoryArt & Design
Connected AR Ovens
The Whirlpool Connected Hub Wall Oven Features a Touchscreen & AR Tech
The introduction of connected AR ovens like the Whirlpool Connected Hub Wall Oven represents a disruptive innovation in the home appliances industry.
CategoryArt & Design
Connected Low-Fat Meal Cookers
The COSORI Smart WiFi Air Fryer Offers 11 Cooking Presets
Manufacturers can create smart, connected appliances, like air fryers, that can be controlled remotely and provide convenience to busy households.
CategoryTech
WiFi-Enabled Pressure Cookers
The New Instant Pot Lets Consumers Control the Multi-Cooker Remotely
The rise of WiFi-enabled pressure cookers indicates a need for appliance manufacturers to incorporate smart technology into their product offerings to stay competitive in the mark…
