Appliances integrate technology to assist consumers with recipes
Trend - As consumers continue to become acquainted with connected technologies throughout the home, there has been an increase in kitchen appliances capable of offering a guided cooking experience for consumers along with multi-functional features.
Insight - An aspect of the recent consumer focus on self-improvement has also been an interest in mastering a huge range of skills. Thanks to new options catering to this desire, consumers feel not only a desire but a pressure to become more holistically educated individuals, mastering a vast range of skills as a means of not only a sense of growth, but as a way to keep pace with their peers as well.
Insight - An aspect of the recent consumer focus on self-improvement has also been an interest in mastering a huge range of skills. Thanks to new options catering to this desire, consumers feel not only a desire but a pressure to become more holistically educated individuals, mastering a vast range of skills as a means of not only a sense of growth, but as a way to keep pace with their peers as well.
Workshop Question - Consider how your brand could offer your customers a guided experience to learn more about how to use your brands’ products or services.
Trend Themes
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Connected Cooking Appliances — The increasing shift towards connected home appliances aligned with consumer desire for higher efficiency in kitchen activities creates an opportunity for businesses to develop more innovative cooking solutions.
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Guided Cooking — The trend of self-improvement extending to the kitchen creates an opportunity for businesses to create more guided kitchens and cooking products that offer consumers convenience and accessibility.
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Healthy Cooking — The trend towards health and wellness creates an opportunity for businesses to create healthy cooking products that simplify the cooking process and provide healthier meal options.
Industry Implications
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Iot Appliances — As consumers become more comfortable with IoT, businesses should focus on developing new connected cooking devices with increased functionalities to simplify cooking processes.
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Smart Home Appliances — Smart home appliances are gaining traction and businesses should develop more affordable, reliable and intuitive smart home appliances that meet the customer's cooking needs.
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Cookware and Accessories — There is a need for more innovative cookware and accessories that are in line with the consumer's health and wellness goals and enable convenient and easy cooking.
6 Featured, 49 Examples:
119,071 Total Clicks
Date Range:
Oct 18 — Nov 20
Trending:
Warm
Consumer Insight Topics:
