Category
Lifestyle
Assisted Choices
Trend cluster
Category
Accessible
Cannabis
Brands in the cannabis space aim to knock down various barriers to access.
5.4
Trend score
Trend
What is the Accessible Cannabis trend?
Accessible Cannabis: Whether they're barriers related to education, cost or mobility, accessibility in the cannabis space is slowly being addressed as the drug becomes legalized across Canada and the United States. By removing some of the barriers associated with legal cannabis consumption, brands are able to ensure that the industry begins operating for the betterment of more demographics.
Insight
The consumer insight behind the Accessible Cannabis trend
With the ever-expanding North American cannabis industry has come concerns related to the cost of products, or a lack of education about the plant for those who might find it useful, but are less familiar with its properties. Brands that are able to close this gap are appealing to consumers who would otherwise lack access to resources that would allow them to consume cannabis—which is particularly crucial for those who could benefit from it medically.
Trend themes
Themes within the Accessible Cannabis trend
Three behaviours holding the trend together01
Accessible Cannabis
Brands addressing barriers to access for cannabis have disruptive innovation opportunities in accommodating demographics lacking resources and knowledge about the plant's properties.
02
Cannabis Education
Educational cannabis platforms have disruptive innovation opportunities in tapping creative agencies and developing user-friendly, professional, and informative identities.
03
Low-Cost Cannabis Products
Making cannabis available at low cost has disruptive innovation opportunities in challenging the black market, driving customers into compliant shops, and producing high-quality goods.
Industry implications
What the Accessible Cannabis trend means for industry
Where the trend changes the playbookFor
Healthcare
Addressing barriers to access for cannabis has disruptive innovation opportunities in accommodating people who could benefit from it medically.
For
Food and Beverage
Cannabis confection cookbooks have disruptive innovation opportunities of creating low-dose recipes for amateur and advanced cannabis users.
For
Retail
Low-cost cannabis products have disruptive innovation opportunities in challenging the black market and selling exclusively in licensed dispensaries.
Workshop question
How could your brand reduce barriers to access within its space?
Trend signals
Trend signals for Accessible Cannabis
Trend score 5.4 out of 10, from popularity 77%, activity 78%, freshness 8%.
Popularity77%
Activity78%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Accessible Cannabis trend
5 featured examples from Aug 14, 2018 to Jun 29, 2019CategoryLifestyle
Cannabis Confection Cookbooks
Edibles: Small Bites for the Modern Cannabis Kitchen is Informative
Food companies can explore the use of cannabis in their product offerings.
CategoryLifestyle
Low-Cost Cannabis Products
'Branded' is Disrupting California's Black Market
The cannabis industry can benefit from offering low-cost, compliant products to eliminate black market competition.
CategoryLifestyle
Boomer-Targeted Cannabis Parties
Octavia Wellness Hosts Private Cannabis Parties for Boomers
Disruptive Innovation Opportunity: Organize events that cater to the boomer demographic, providing a platform for educating and introducing them to the benefits of cannabis in a s…
CategoryBusiness
Canadian Cannabis Marketplaces
Lift & Co. Provides Customized and Accessible Information to Users
Lift & Co.
CategoryLifestyle
Educational Cannabis Platforms
Here Design Creates Medical Cannabis Mentor's Accessible Identity
Opportunity for healthcare professionals to access evidence-based information about cannabis to better educate and advise patients.
