Category
Lifestyle
Assisted Choices
Trend cluster
Category
Artistic
QR
Artists employ QR codes to enhance engagement with their exhibitions.
4.3
Trend score
Trend
What is the Artistic QR trend?
Artistic QR: The use of QR codes by artists in their exhibitions and individual pieces allow for more interactive forms of engagement for those viewing the art in question. These pieces perfectly merge traditional forms of artistic consumption with the digital platforms that modern consumers are accustomed to engaging with on a regular basis.
Insight
The consumer insight behind the Artistic QR trend
For consumers around the world, the mobile phone has become a permanent extension of the self. From storing news articles to jolting down notes, many use it as a personal archive that is filled with interesting information and saved memories. As a result, experiences that bridge the gap between the physical and the digital by enabling mobile-connected interactivity are favored by consumers--as users are allowed to easily store and access the information on their trustworthy, hand-held device.
Trend themes
Themes within the Artistic QR trend
Three behaviours holding the trend together01
QR Code Integration in Art
The use of QR codes by artists in their exhibitions and individual pieces allow for more interactive forms of engagement and a bridge between traditional forms of art and digital platforms.
02
Interactive and Immersive Experiences
Consumers prefer experiences that bridge the gap between the physical and the digital and enable mobile-connected interactivity.
03
Multi-Disciplinary Collaborations
Collaborations that fuse different industries, such as design, cooking, and music, provide opportunities for disruptive innovation.
Industry implications
What the Artistic QR trend means for industry
Where the trend changes the playbookFor
Art and Design
The integration of technology and traditional art forms is transforming the way consumers engage with art and provides unique opportunities for interactive and immersive experiences.
For
Marketing and Advertising
Augmented reality provides a powerful tool for creating immersive experiences in marketing and advertising, showcasing the potential for digital engagement.
For
Hospitality and Food
Multi-disciplinary collaborations between chefs, designers, and musicians have the potential to create innovative food experiences that fuse different industries together.
Workshop question
How could your brand more creatively employ QR codes?
Trend signals
Trend signals for Artistic QR
Trend score 4.3 out of 10, from popularity 59%, activity 62%, freshness 8%.
Popularity59%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Artistic QR trend
4 featured examples from Jul 20, 2018 to Jul 9, 2019CategoryArt & Design
Interactive Communal Art Galleries
Bengo Studio Designed a Walk-By Art Gallery on Yuyuan Road
Disruptive innovation opportunity: Integrating technology and interactive elements into traditional art spaces to attract new audiences and enhance the viewing experience.
CategoryEco
Colorful Climate Change-Inspired Totems
Alicja Biała & Iwo Borkowicz Work with Climate Change Data
The art world can use climate change data to create powerful installations that make a statement and drive awareness about important issues.
CategoryArt & Design
Experimental Multi-Disciplinary Products
Creative Chef and Autobahn Fuse Design, Cooking and Music
There are opportunities for disruptive innovation by creating products that bridge the gap between the food and music industries, such as the multi-disciplinary products creating…
CategoryTech
AR Vectorfunk Experiences
Matt W.Moore and Rémy Martin Have Partnered to Craft an AR Experience
Companies in the alcohol and spirits industry, like Rémy Martin, can leverage AR and sensory experiences to create unique brand experiences for customers.
