AR has become a powerful tool for marketing products and interesting art installations, and the recent Vectorfunk collaboration between artist Matt W.Moore and Rémy Martin VSOP showcases how incredible AR installations can be. Inspired by the digital way of life, this collaborations renders a live touch to the VSOP to create life-like experiences. The experiences focus on the sensory connections related to cognac-making and include elements of grapes and leaves in this unique visual narrative.
The AR portion of this Vectorfunk collaboration functions off an integrated app and includes "tours" of major cities, including Shanghai, Moskva, London and New York. This interactive element will allow iPhone users to scan a QR code on the Rémy Martin website and from there they can explore these cities with Moore's artwork populating the city.