Category
Business
Assisted Conversion
Trend cluster
Category
Beyond-Insta
Retail
Curious consumers seek enlightenment over Instagram-worthy pop-ups.
6.1
Trend score
Trend
What is the Beyond-Insta Retail trend?
Beyond-Insta Retail: Brands take on the role of teachers and mentors, catering to consumers who have a heightened desire to learn and extend their current knowledge. While maintaining Instagram-worthy interiors, retailers begin to incorporate new tools like in-store audiobooks, fact walls, and up-leveled workshops to enhance the consumer's path to purchase.
Insight
The consumer insight behind the Beyond-Insta Retail trend
Today’s consumer does their own research when choosing products/services to purchase—whether that’s through peer reviews, or getting a a greater understanding of companies’ histories and production processes. These individuals are drawn to transparency in the purchase process—brands that are able to offer transparent yet interactive forms of education are able to immediately establish trust with today’s informed consumer.
Trend themes
Themes within the Beyond-Insta Retail trend
Three behaviours holding the trend together01
Interactive Education
Retailers begin to offer interactive and transparent forms of education to cater to consumers' desire to enhance their knowledge.
02
Experiential Retail
Successful retail experiences incorporate entertainment and immersive activities that are fun and Instagrammable.
03
Wellness-Centered Retail
Retailers focus on incorporating products and services that promote wellness and self-care, such as indoor plants and CBD products.
Industry implications
What the Beyond-Insta Retail trend means for industry
Where the trend changes the playbookFor
Retail
Retail businesses can benefit from incorporating interactive and experiential elements into their physical and online stores, as well as products and services that promote wellness and self-care.
For
Education
Educational institutions can benefit from looking at how successful retailers are incorporating interactive and transparent education into their offerings to enhance the learning experience for their students.
For
Health and Wellness
Businesses in the health and wellness industry can incorporate retail elements that promote self-care and wellness, such as CBD products and plant-based offerings.
Workshop question
How can you cater to the consumer desire for educational retail experiences that reach beyond social media?
Trend signals
Trend signals for Beyond-Insta Retail
Trend score 6.1 out of 10, from popularity 87%, activity 88%, freshness 8%.
Popularity87%
Activity88%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Beyond-Insta Retail trend
4 featured examples from Feb 22 to May 24, 2019CategoryMarketing
Kid-Focused Experiential Retail
Camp is a Highly Active and Immersive Retail Experience for Kids
Toy retailers can leverage experiential and collaborative approaches to attract and retain customers in a competitive market.
CategoryArt & Design
Wellness-Centric Plant Shops
'The Sill' Appeals to Millennials from a Self-Care Perspective
Disruptive innovation opportunity: Incorporate wellness-centric strategies, such as highlighting health benefits, into the retail experience to attract millennial consumers.
CategoryBusiness
Cabin-Style Fashion Stores
Roots' Experiential Retail Store Combines Comfort and Convenience
Fashion retailers can create cabin-style stores that provide immersive experiences and storytelling to attract customers and differentiate their brand.
CategoryBusiness
Wellness-Centric Cannabis Emporiums
NYC's Standard Dose Takes CBD Culture to the Next Level
Bringing the online CBD experience into physical stores by offering a range of ingestible and topical CBD products in an immersive environment.
