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Landmark Engagement

Brands use digital campaigns on landmarks to enhance engagement

Trend - The use of man-made landmarks in digital promotions is on the rise, with brands incorporating modern technology with campaigns that encourage interactivity. These promotions enhance engagement and draw in Gen Z and Millennial demographics due to their aesthetic and social-focused digital habits.

Insight - Millennial and Gen Z consumers spend a lot of their time sharing content on social media, and brands have viewed this as an opportunity to re-structure or design their businesses in a way that's more "shareable." When it comes to their social media habits, these consumers are motivated by three things--humor, aesthetics, and/or experience. Brands that are able to combine those factors in their campaigns, experiences, or products are most appealing to younger demographics.
Workshop Question - Conceptualize a campaign for your brand that would include a landmark.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
50,262 Total Clicks
Date Range:
Dec 18 — Jul 19
Trending:
This Year and Average
Consumer Insight Topics:

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