Landmark Engagement

Brands use digital campaigns on landmarks to enhance engagement

Implications - The use of manmade landmarks in digital promotions is on the rise, with brands incorporating modern technology with campaigns that encourage interactivity. These promotions enhance engagement and draw in Gen Z and Millennial demographics due to their aesthetic and social-focused digital habits.

Workshop Question - Conceptualize a campaign for your brand that would include a landmark.
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
26,502 Total Clicks
Dec 18 - Jul 19
Fresh and Average
TechMarketing
Featured Examples
Sci-Fi Stadium Lenses - The Chicago Cubs and Snapchat Launched an AR Stranger Things Lens
SCORE 8.5
This Month and Hot 272 Clicks Pub: Jun 26, 19
Sci-Fi Stadium Lenses
The Chicago Cubs and Snapchat Launched an AR Stranger Things Lens
The Chicago Cubs teamed up with Snapchat to promote the new season of a hit Netflix show with a special augmented reality Stranger Things lens. This spring, Snapchat announced its Landmarkers... [More]
Animated Landmark Lenses - Snapchat's Landmarker Brings the NYC Statue of Liberty to Life
SCORE 7.8
This Week and Hot 217 Clicks Pub: Jul 4, 19
Animated Landmark Lenses
Snapchat's Landmarker Brings the NYC Statue of Liberty to Life
For the Fourth of July, Snapchat is bringing the iconic NYC Statue of Liberty to life with a Landmarker that animates the monument with color, movement and fireworks. Earlier this year, Snapchat... [More]
Landmark-Augmenting Social Lenses - Snapchat's Festive AR Lens Helps Users Virtually Restore Big Ben
SCORE 4.7
This Year and Average 497 Clicks Pub: Dec 24, 18
Landmark-Augmenting Social Lenses
Snapchat's Festive AR Lens Helps Users Virtually Restore Big Ben
As much as restoration is an important part of preserving historic structures over the years, it can put a damper on one’s travels, especially when it comes to taking photos of a special... [More]
Light-Up Landmark Ads - KitchenAid’s Stand Mixer Billboards Changed Color to Match the CN Tower
SCORE 4
This Quarter and Mild 67 Clicks Pub: May 31, 19
Light-Up Landmark Ads
KitchenAid’s Stand Mixer Billboards Changed Color to Match the CN Tower
KitchenAid’s stand mixer appliances are offered in a wide range of colored designs that have the potential to blend in or stand out and make a statement in the kitchen. To promote the many... [More]
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