As much as restoration is an important part of preserving historic structures over the years, it can put a damper on one's travels, especially when it comes to taking photos of a special landmark—Snapchat's new AR lens acknowledges this and offers a fun way for locals and tourists alike to interact with Big Ben over the holidays.
Big Ben is currently concealed from view due to restoration work but Snapchat is using the power of augmented reality to connect Snapchat users to the tower in all of its former—and future—glory. Those in London are now able to use the app to virtually peel away the scaffolding, reveal the tower and encase it in a virtual snowglobe that's superimposed with festive greetings.
To make the interactive experience all the more fun, Snapchat also integrated sounds to mimic the clock's chimes and when the front-facing camera is used with a face in the frame, facial recognition technology adds Union Jack top hats to selfies.
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