For the Fourth of July, Snapchat is bringing the iconic NYC Statue of Liberty to life with a Landmarker that animates the monument with color, movement and fireworks.
Earlier this year, Snapchat announced its special Landmarkers lenses, which create entertaining, augmented versions landmarks. Now, those who visit Liberty Island can activate the Snapchat lens to see the Statue of Liberty in a way like never before—thanks to the technology, Lady Liberty will appear with a flag-wrapped outfit, swaying and waving her torch under flashing fireworks.
Fortunately for locals and tourists in the New York City area, Snapchat will be offering this special lens throughout the summer so that it can be experienced during not just the Fourth of July but also in the days following it.
Why This Trend Is Growing
- Augmented Landmarks
- Disruptive innovation opportunities can be found in creating augmented reality experiences for famous landmarks, bringing them to life with animation and interactivity.
- Social Media AR
- The integration of augmented reality features into social media platforms opens up new possibilities for engagement and entertainment, providing a unique user experience.
- Location-based AR
- Location-based augmented reality allows for the creation of customized experiences tied to specific geographical areas, enhancing tourism and local attractions.
Industries Being Reshaped
- Tourism and Travel
- The tourism and travel industry can leverage augmented reality technology to create immersive and interactive experiences for visitors, enhancing their enjoyment and engagement.
- Entertainment and Media
- The entertainment and media industry can explore the integration of augmented reality features into their platforms to provide unique and captivating experiences for their audience.
- Advertising and Marketing
- Augmented reality can be utilized in advertising and marketing campaigns to create memorable and interactive brand experiences, capturing customer attention and increasing brand engagement.
