KitchenAid’s stand mixer appliances are offered in a wide range of colored designs that have the potential to blend in or stand out and make a statement in the kitchen. To promote the many personalized options available from KitchenAid, Zulu Alpha Kilo created a fun, location-specific billboard campaign for the brand’s colorful mixers.
In Toronto, the home of the CN Tower, Zulu Alpha Kilo set up a KitchenAid billboard with a camera and technology capable of detecting the colors that light up the Canadian landmark at night. An algorithm uses this data to get the billboard to match the colors of the illuminated tower, expressing how the appliances can be right at home in any setting.
KitchenAid’s Stand Mixer Billboards Changed Color to Match the CN Tower
Laura McQuarrie — May 31, 2019 — Marketing
References: adage & adsoftheworld