In an effort to support Canadian soccer, GE Appliances recently launched a new soccer-focused platform dubbed 'Made For This' that features digital extensions, ad creative, and a national contest. The new creative underscores how Canadian players can handle "the harshest conditions, just as GE Appliances are made to the same high standards expected by Canadian families."
In addition to digital extensions such as pre-rolls, social amplification, and digital banners, the campaign also includes a range of product innovations that make life easier for Canadians, including the new GE UltraFresh laundry pair and the new GE Profile wall ovens.
“We’re incredibly proud to be extending our support of the beautiful game in Canada with the announcement of our new “Made For This” campaign platform. We know that Canadian soccer players are tough - playing in scorching hot summers, blistering cold winters and even snow," said Bob Park, Chief of Brands for GE Appliances Canada.
Image Credit: GE Appliances Canada
What's Driving This Trend
- Digital Sport Campaigns
- Launching digital creative campaigns with sport-focused platforms showcases how brands support the resilience and toughness of athletes.
- Smart Home Innovation
- With product innovations that make life easier, Smart Home appliances offer new opportunities to support sports and fitness lifestyles.
- Brand Association with Sports
- Associating with sports illustrates how brands support the physical toughness and endurance of athletes and their lifestyles.
Who This Affects Most
- Smart Home Appliances
- Smart Home appliances have a unique opportunity to elevate the sports and fitness lifestyles of consumers with innovative product design.
- Digital Marketing
- Using digital marketing campaigns with sport-focused platforms can help brands connect with athletes and consumers who value physical resilience.
- Sports and Fitness
- Brands looking to support and appeal to sports and fitness enthusiasts through product innovation and marketing could build a loyal customer base.
