Pop culture has brought 80s aesthetics back to fashion
Trend - Led in large part by the appeal associated with 80s revival media–particularly shows like Stranger Things–80s aesthetics are heading back into the world of fashion. This shift in pop-culture and fashion comes as the nostalgia associated with past decades offers a sense of escapism from consumers' contemporary lifestyles.
Insight - Gen X and Millennial demographics are able to find a sense of nostalgia with the revival of vintage designs. Through the cyclicality of the fashion industry, there are product launches that reference past eras. Consumers are able to find a balance between modern progression co-existing with the familiarity of their past.
Insight - Gen X and Millennial demographics are able to find a sense of nostalgia with the revival of vintage designs. Through the cyclicality of the fashion industry, there are product launches that reference past eras. Consumers are able to find a balance between modern progression co-existing with the familiarity of their past.
Workshop Question - How could your brand better evoke nostalgia in its products, services or promotions?
Trend Themes
1. Revival of 80s Aesthetic - The revival of 80s Aesthetic has been influenced by the nostalgia associated with past decades and the cyclicality of the fashion industry, and it has enabled consumers to find a balance between modern progression co-existing with the familiarity of their past.
2. Pre-internet Fashion Capsules - Fashion labels are drawing inspiration from the past, and Eytys’ Spring/Summer 2020 collection brings focus on the 80s aesthetic that is informed by a time when the internet was absent, providing a new direction for the label's style-focused collection.
3. Prevalence of Bold and Colorful Designs - Bold and colorful designs are becoming more prevalent in fashion, like Civilist's Summer 2019 capsule that is brightly colored with psychedelic colorways, which readily prepares consumers for warm temperatures.
Industry Implications
1. Fashion - Businesses in the fashion industry can take inspiration from 80s aesthetics and nostalgic designs to offer new products and brand experiences that balance modern progression with familiarity from the past.
2. Luxury Watches - Luxury watch brands can take advantage of the trend towards celebratory and nostalgic style watches, like Tag Heuer's Monaco timepiece, and offer high-end accessories with a touch of individuality and flare to appeal to younger demographics.
3. Accessories and Eyewear - As sculptural, statement eyewear becomes more prominent both on and off the runway, brands like Zara are following suit and creating more affordable versions of these opulent accessories, appealing to younger demographics who are looking for high quality, fashionable alternatives.
4 Featured, 36 Examples:
64,233 Total Clicks
Date Range:
May 19 — Jul 19
Trending:
Warm
Consumer Insight Topics:
