Body Cosmetics 2.0

Makeup products for the body take on new, innovative forms

Implications - Building on the increased interest in beauty and personal care products in the last few years, cosmetics designed to be used on the body are seeing a resurgence and redesign. Keeping up with the increased levels of innovation and effectiveness today's consumer has become accustomed to, these formulas correct and advance the products that used to define this space in the past.

Workshop Question - What's an outdated aspect of your industry or offering? How could you revamp it to align with the expectations of today's consumer?
SCORE 5.1
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Megatrends
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29,782 Total Clicks
Apr 19 - Jul 19
Fresh and Untested
FashionCosmetics
Featured Examples
Full-Body Foundation Cosmetics - KKW Beauty's 'Skin Perfecting Body Foundation' Blurs Imperfections
SCORE 7.2
This Month and Warm 122 Clicks Pub: Jun 13, 19
Full-Body Foundation Cosmetics
KKW Beauty's 'Skin Perfecting Body Foundation' Blurs Imperfections
For many people, using foundation on the face is a fundamental part of their daily beauty routine—and now, Kim Kardashian’s KKW Beauty is introducing a body foundation that provides similar... [More]
Highlighter-Inspired Body Illuminators - Iconic London's 'Body Illuminator' Blurs Imperfections
SCORE 4.8
This Quarter and Average 103 Clicks Pub: Jun 5, 19
Highlighter-Inspired Body Illuminators
Iconic London's 'Body Illuminator' Blurs Imperfections
Fans of Iconic London’s highlighter can now experience an all-over glow thanks to the brand’s new Body Illuminator. Inspired by its iconic highlighter cosmetic, the brand created a glow-... [More]
Luminizing Body Highlighters - Huda Beauty N.Y.M.P.H. is Like a Pair of Skin-Perfecting Pantyhose
SCORE 4
This Quarter and Mild 74 Clicks Pub: Apr 29, 19
Luminizing Body Highlighters
Huda Beauty N.Y.M.P.H. is Like a Pair of Skin-Perfecting Pantyhose
Huda Beauty N.Y.M.P.H. (Not. Your. Mama’s. Panty. Hose.) is a new body highlighter that’s touted as “liquid pantyhose.” The glow-boosting, imperfection-blurring product was... [More]
Soft-Blur Body Highlighters - INC.redible's 'You Glow Girl Body Blur' Creates All-Over Shimmer
SCORE 3.6
Recent and Mild 22 Clicks Pub: Jul 8, 19
Soft-Blur Body Highlighters
INC.redible's 'You Glow Girl Body Blur' Creates All-Over Shimmer
At the same time consumers are becoming interested in a variety of cosmetics that provide the same perfecting effects as many social media face filters, body blur products are becoming equally as... [More]
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