Category
Fashion
Scaled Restraint
Trend cluster
Category
Body Cosmetics
2.0
Makeup products for the body take on new, innovative forms.
2.4
Trend score
Trend
What is the Body Cosmetics 2.0 trend?
Body Cosmetics 2.0: Building on the increased interest in beauty and personal care products in the last few years, cosmetics designed to be used on the body are seeing a resurgence and redesign. Keeping up with the increased levels of innovation and effectiveness today's consumer has become accustomed to, these formulas correct and advance the products that used to define this space in the past.
Trend themes
Themes within the Body Cosmetics 2.0 trend
Three behaviours holding the trend together01
Body Cosmetic Redesign
Personal care has taken a new form with redesigns of cosmetics crafted to be used directly on the skin.
02
All-Over Soft Focus Glow
Body cosmetic innovation seeks to create all-over soft focus glow, which is indicative of healthy, radiant skin.
03
Body Foundation Trend
The trend of using foundation on faces has been expanded into a new market: body foundation.
Industry implications
What the Body Cosmetics 2.0 trend means for industry
Where the trend changes the playbookFor
Cosmetics
An industry driven by innovation and creativity.
For
Fashion
A creative and highly competitive industry aimed at giving consumers up-to-date trends.
For
Beauty
An industry that's always on the lookout for innovative ways to provide the best beauty products to consumers.
Workshop question
What's an outdated aspect of your industry or offering? How could you revamp it to align with the expectations of today's consumer?
Trend signals
Trend signals for Body Cosmetics 2.0
Trend score 2.4 out of 10, from popularity 34%, activity 29%, freshness 8%.
Popularity34%
Activity29%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Body Cosmetics 2.0 trend
4 featured examples from Apr 29 to Jul 9, 2019CategoryFashion
Full-Body Foundation Cosmetics
KKW Beauty's 'Skin Perfecting Body Foundation' Blurs Imperfections
The cosmetics industry can benefit from the trend of full-body makeup as it offers an opportunity to expand product lines and attract new customers.
CategoryFashion
Highlighter-Inspired Body Illuminators
Iconic London's 'Body Illuminator' Blurs Imperfections
The beauty industry can tap into the trend of body illuminators to create new products that offer consumers a glowing and flawless look.
CategoryFashion
Soft-Blur Body Highlighters
INC.redible's 'You Glow Girl Body Blur' Creates All-Over Shimmer
Opportunities exist for the cosmetics industry to create more all-over soft focus body highlighters, inspired by social media face filters that cater to a diverse range of skin to…
CategoryFashion
Luminizing Body Highlighters
Huda Beauty N.Y.M.P.H. is Like a Pair of Skin-Perfecting Pantyhose
The beauty and cosmetics industry can embrace the body highlighter trend and develop innovative, highly pigmented products that provide long-lasting and sweat-resistant formulas.
