Beverage Brands actively promote sustainable sourcing & farming practices
Implications - Beverage brands, particularly those focused on environmental impact, are focusing their efforts on sustainable ingredients and locally sourced products. From brands sourcing organically farmed wines to those that partner with farming initiatives to create more sustainable options, these examples speak to the need to not only align with sustainable practices, but a desire from brands to contribute to such practices in any way they can, including participating in unlikely partnerships.
Workshop Question — In what way can your brand better align to sustainable, eco-friendly practices? How can you better incorporate that into your business model or brand partnerships?