Beverage brands actively promote sustainable sourcing & farming practices
Trend - Beverage brands, particularly those focused on the environment, are focusing their efforts on sustainable ingredients and locally-sourced products. This speaks to the need to not only align with sustainable practices, but a desire for brands to contribute to such practices.
Insight - As concerns around sustainability rise, eco-conscious consumers are even more strongly identifying with the cause, seeing it as an integral part of who they are. Many of these consumers see even the smallest purchasing decisions as a reflection of that, and will fiercely align with brands that uphold this value.
Insight - As concerns around sustainability rise, eco-conscious consumers are even more strongly identifying with the cause, seeing it as an integral part of who they are. Many of these consumers see even the smallest purchasing decisions as a reflection of that, and will fiercely align with brands that uphold this value.
Workshop Question - In what way can your brand better align to sustainable, eco-friendly practices? How can you better incorporate that into your business model or brand partnerships?
Trend Themes
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Sustainable Sourcing — Brands are focusing on sustainable ingredients and locally-sourced products.
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Organic Farming — Brands are passionate about organic and biodynamic farming to support healthy vines and insect wildlife.
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Urban Farming — Brands are collaborating with sustainable farming brands to locally source the freshest ingredients.
Industry Implications
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Beverage — Beverage brands are actively promoting sustainable sourcing & farming practices.
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Wine — The demand for American wine made with organically farmed grapes in a conveniently delivered format is increasing.
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Brewery — Breweries are celebrating sustainability and the benefits of urban farming by growing their own ingredients.
