Antioxidant-rich blueberries are incorporated into skincare products
Trend - Skincare brands are incorporating blueberries into products for a naturally-occurring source of anti-aging and anti-inflammatory properties. These products highlight the continued consumer interest in incorporating food-based ingredients into skincare routines for a natural and holistic approach to health and beauty.
Insight - Wellness-minded consumers are able to find an added sense of comfort when the ingredients used in their purchased products are familiar. Natural ingredients are appealing because their effects are already known to consumers. With the crossover between food and cosmetics, beneficial factors are recognized in both health and beauty. This is appealing as it enhances their wellness in more ways than one.
Insight - Wellness-minded consumers are able to find an added sense of comfort when the ingredients used in their purchased products are familiar. Natural ingredients are appealing because their effects are already known to consumers. With the crossover between food and cosmetics, beneficial factors are recognized in both health and beauty. This is appealing as it enhances their wellness in more ways than one.
Workshop Question - Consider how your brand could re-introduce consumers to a product they’re already familiar with.
Trend Themes
1. Food-based Skincare Ingredients - Skincare brands are incorporating food-based ingredients into products for a naturally-occurring source of anti-aging and anti-inflammatory properties.
2. Multipurpose Skincare - Brands are offering multipurpose skincare products that can be used on different areas of the face, such as eye and lip creams or plumping creams.
3. Sustainable Skincare - Skincare brands are utilizing by-products from the food industry to create sustainable skincare products.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can reference these trends to innovate with natural or food-based ingredients, multipurpose products, and sustainable practices.
2. Wellness - Wellness industry professionals can incorporate these trends into their offerings to highlight the holistic approach to health and beauty that wellness-minded consumers seek.
3. Sustainable Manufacturing - Sustainable manufacturing can take inspiration from the use of by-products in skincare production, to expand their sustainable practices to different industries.
