Category
Lifestyle
Assisted Choices
Trend cluster
Category
Anti-Aging
CBD
Cannabis is used to treat some of the symptoms of aging.
4.2
Trend score
Trend
What is the Anti-Aging CBD trend?
Anti-Aging CBD: As cannabis emerges as a popular ingredient in everything from confections to skincare, it's now being used specifically for its potential in anti-aging products. Whether topical or ingestible, these items cater to consumers looking for distinct but effective forms of preventative self-care.
Insight
The consumer insight behind the Anti-Aging CBD trend
The booming cannabis industry in North America has resulted in consumers being more aware of the benefits of the plant’s properties. The fact that it’s natural, and it’s ability to treat consumer concerns like inflammation, has resulted in its production in a range of industries—everything from pain to cosmetic-related issues are now being addressed by cannabis.
Trend themes
Themes within the Anti-Aging CBD trend
Three behaviours holding the trend together01
CBD Skincare for Anti-Aging
CBD is being used in skincare for its anti-aging properties as well as addressing other skin-related concerns.
02
Specialized Cannabis Products
Cannabis is being used to address specific concerns such as anti-aging, menopause, acne, and more.
03
Natural Skincare Solutions
Consumers are becoming interested in plant-powered beauty products that offer natural and effective skincare solutions.
Industry implications
What the Anti-Aging CBD trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
There is a growing demand for CBD and natural plant-powered skincare products that address specific skin-related concerns.
For
Cannabis
The cannabis industry is booming and being used in various industries to address specific symptoms and concerns.
For
Health and Wellness
Consumers are looking for natural solutions for wellness and health-related concerns, including skincare.
Workshop question
How could your brand add a distinct element to one of its more distinct products/services?
Trend signals
Trend signals for Anti-Aging CBD
Trend score 4.2 out of 10, from popularity 64%, activity 53%, freshness 8%.
Popularity64%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Anti-Aging CBD trend
5 featured examples from Jun 5, 2018 to Jul 9, 2019CategoryLifestyle
THC-Infused Sunscreens
Evergreen Organix's SPF + THC Sunscreen Boasts Anti-Aging Ingredients
There is a disruptive opportunity for skincare companies to add cannabis-infused products to their lineups, offering consumers anti-inflammatory and antioxidant properties.
CategoryLifestyle
Female-Focused Cannabis Tinctures
Moxie Meds' Tinctures Address Menopause, Menstruation & More
The cannabis industry can continue to develop products specifically targeting women's health and wellness concerns while improving current product formulas and delivery systems
CategoryFashion
CBD-Infused Face Masks
MĀSK Skincare's Face Sheet Masks Use CBD Oil to Address Aging, Acne & More
The skincare industry has an opportunity to embrace the rising demand for CBD-infused products and develop innovative solutions for various skin concerns.
CategoryFashion
Soothing Hemp Face Masks
HEMPAVIDA's Moisturizing Face Mask Features Collagen & Hemp
The beauty and skincare industry can take advantage of the CBD and anti-pollution skincare trends by incorporating these ingredients into their products.
CategoryFashion
Multi-Correctional CBD Serums
CBDfx's Rejuvediol CBD Oil Face Serum Tackles Acne & Anti-Aging
The cosmetics and beauty industry can capitalize on the demand for CBD beauty products and develop innovative skincare formulations incorporating CBD.
