Mixed-Reality Shopping

Mixed-reality in-store experiences enhance engagement

Implications - With experimental shopping spaces increasingly common, some brands in the retail space are prioritizing mixed-reality experiences for their consumers. This new conception of how purchase journeys can be designed shows how brands can enhance engagement, particularly Millennials and Gen Z.

Workshop Question - Conceptualize a mixed-reality retail experience.
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37,224 Total Clicks
Dec 17 - Jul 19
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Featured Examples
Mixed-Reality Makeup Mirrors - The Coty Magic Mirror Launches a Try-On Following Product Interaction
SCORE 7.9
Hot 3,882 Clicks Pub: Apr 25, 18
Mixed-Reality Makeup Mirrors
The Coty Magic Mirror Launches a Try-On Following Product Interaction
Over the past few years, there have been plenty of virtual and augmented reality platforms and apps introduced to simplify the process of trying on multiple cosmetic products, looks and shades—the... [More]
Mixed-Reality Cider Bars - Rekorderlig's Mixed-Reality Bar Equips Drinkers with AR Headsets
SCORE 8.6
New and V. Hot 56 Clicks Pub: Jul 10, 19
Mixed-Reality Cider Bars
Rekorderlig's Mixed-Reality Bar Equips Drinkers with AR Headsets
Last year, Rekorderlig launched a ‘Rekorder-land’ TV campaign featuring CGI representations of drinks and as a continuation of this idea, the cider brand is now launching a mixed-reality... [More]
Experimental AR Apps - Mozilla's WebXR Viewer Lets Users Create and Experience AR
SCORE 4.2
Average 432 Clicks Pub: Dec 13, 17
Experimental AR Apps
Mozilla's WebXR Viewer Lets Users Create and Experience AR
As part of its mission to bring mixed reality experiences to the web, Mozilla recently launched the WebXR Viewer app, which now offers a way for developers to experiment with Apple’s ARKit... [More]
Holographic Mall Concierges - Mall of America's High-Tech Concierge Offers Personalized Assistance
SCORE 5.1
This Year and Warm 184 Clicks Pub: Dec 11, 18
Holographic Mall Concierges
Mall of America's High-Tech Concierge Offers Personalized Assistance
With mixed reality company VNTANA, Mall of America is introducing a new, next-gen mall concierge to make holiday shopping a seamless, personalized experience. Mall of America’s Shopping... [More]
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