Category
Business
Assisted Conversion
Trend cluster
Category
Mixed-Reality
Shopping
Mixed-reality in-store experiences enhance engagement.
4.3
Trend score
Trend
What is the Mixed-Reality Shopping trend?
Mixed-Reality Shopping: With experimental shopping spaces increasingly common, some brands in the retail space are prioritizing mixed-reality experiences for their consumers. This new conception of how purchase journeys can be designed shows how brands can enhance engagement, particularly Millennials and Gen Z.
Insight
The consumer insight behind the Mixed-Reality Shopping trend
Millennial and Gen Z customers are often loyal to brands that prioritize social media "shareability"–where experiences and products can be viewed and shared among peers online. For these generations, brand loyalty isn't just about logos and aesthetics, but how those brands feed into the projected lifestyles that these generations portray online–immersive purchase journeys are one way this can be achieved.
Trend themes
Themes within the Mixed-Reality Shopping trend
Three behaviours holding the trend together01
Mixed-Reality Shopping
Brands are enhancing engagement with consumers, particularly Millennials and Gen Z, by prioritizing mixed-reality experiences in experimental shopping spaces.
02
Integrating AR and VR Experiences
As both AR and VR experiences become more accessible, brands are experimenting with integrating them into everything from retail shopping experiences to marketing.
03
Blended Reality Beauty
Coty's Magic Mirror, which integrates interactions with physical cosmetics, adds a new dimension to virtual and augmented reality cosmetic try-on experiences.
Industry implications
What the Mixed-Reality Shopping trend means for industry
Where the trend changes the playbookFor
Retail
Retail brands are using mixed-reality technology to enhance in-store experiences and drive customer engagement.
For
Interior Design
Interior design companies are creating AR apps like Wayfair Spaces to simplify the process of visualizing furniture and decor in physical spaces.
For
Mixed-Reality Entertainment
Entertainment companies are leveraging mixed-reality technology to create immersive experiences for customers.
Workshop question
How could your brand incorporate mixed-reality into its customers' purchase journey?
Trend signals
Trend signals for Mixed-Reality Shopping
Trend score 4.3 out of 10, from popularity 73%, activity 48%, freshness 8%.
Popularity73%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mixed-Reality Shopping trend
5 featured examples from Dec 13, 2017 to Jul 11, 2019CategoryFashion
Mixed-Reality Makeup Mirrors
The Coty Magic Mirror Launches a Try-On Following Product Interaction
The cosmetics industry can leverage blended-reality beauty mirrors to provide innovative and engaging product try-on experiences.
CategoryLifestyle
Mixed-Reality Cider Bars
Rekorderlig's Mixed-Reality Bar Equips Drinkers with AR Headsets
Cider bars and other food and beverage establishments can utilize mixed-reality activations to enhance customer experiences and differentiate themselves from competitors.
CategoryTech
Experimental AR Apps
Mozilla's WebXR Viewer Lets Users Create and Experience AR
The technology industry stands to benefit from the growth of web-based AR as it creates new opportunities for immersive and interactive online experiences.
CategoryBusiness
Holographic Mall Concierges
Mall of America's High-Tech Concierge Offers Personalized Assistance
Retailers can enhance in-store customer experience by introducing mixed-reality concierge services that incorporate chatbot-avatars to provide personalized assistance.
CategoryTech
AR Home Showroom Apps
'Wayfair Spaces' is an Interior Design Planning App on Magic Leap One
Explore how the e-commerce industry can leverage AR and mixed reality technologies to enhance product discovery and create more immersive online shopping experiences.
