Adaptogenic
Imitation

Adaptogenic Imitation: The growing popularity of adaptogenic beverages has resulted in their branding and packaging being represented in ways similar to that of the alcohol industry. This shift is exemplary of how brands can look to adjacent industries for product inspiration, and caters to today's wellness-minded consumer with contemporary design preferences.

At a time when consumers face an overwhelming number of choices in the food and beverage space, what draws their attention is a balance between purpose and design. Consumers in this space typically have an understanding of what the benefits they're trying to achieve from their purchases, and contemporary branding is what gives them the perception that one product might be more effective than the other. Thus, brands that are able to effectively represent both make consumers' choices easy in an overrun market.