Adaptogenic Imitation

Adaptogenic beverages imitate brands in the alcohol industry

Implications - The growing popularity of adaptogenic beverages has resulted in their branding and packaging being represented in ways similar to that of the alcohol industry. This shift is exemplary of how brands can look to adjacent industries for product inspiration, and caters to today's wellness-minded consumer with contemporary design preferences.

Workshop Question - How could your brand turn to an adjacent industry for inspiration?
SCORE 7.3
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21,559 Total Clicks
Oct 18 - Jul 19
Just New and Average
LifestyleHealthDrinking
Featured Examples
Boosted CBD Beverages - Recess' All-Natural Canned Drinks Feature Adaptogens and Cannabidiol
SCORE 8.1
This Year and Hot 2,728 Clicks Pub: Oct 23, 18
Boosted CBD Beverages
Recess' All-Natural Canned Drinks Feature Adaptogens and Cannabidiol
Health-conscious consumers may now be actively avoiding certain kinds of canned drinks like soda but many are open to better-for-you alternatives that feature functional ingredients and enriched... [More]
Sparkling CBD Water - DRAM's Lemongrass CBD Sparkling Water Assists with Daily Stress Management
SCORE 6.3
This Year and Warm 962 Clicks Pub: Oct 15, 18
Sparkling CBD Water
DRAM's Lemongrass CBD Sparkling Water Assists with Daily Stress Management
DRAM’s Lemongrass CBD Sparkling Water is a product for refreshment that also boasts functional benefits for the mind and body. At the base of the beverage is carbonated water, which is... [More]
Adaptogenic Non-Intoxicating Cocktails - Proposition Cocktail Co. Makes Natural Cocktails with CBD
SCORE 5.6
Recent and Warm 115 Clicks Pub: Jul 8, 19
Adaptogenic Non-Intoxicating Cocktails
Proposition Cocktail Co. Makes Natural Cocktails with CBD
Proposition Cocktail Co. creates non-alcoholic, all-natural, ready-to-drink natural cocktails that are packed with functional adaptogens and hemp-derived CBD. The brand’s Smokey Margarita is... [More]
Adaptogenic Crystal Elixirs - Rock Grace's Non-Alcoholic Drink is Infused with Herbs & Botanicals
SCORE 6.2
This Year and Warm 279 Clicks Pub: Apr 5, 19
Adaptogenic Crystal Elixirs
Rock Grace's Non-Alcoholic Drink is Infused with Herbs & Botanicals
This summer, Rock Grace is releasing a non-alcoholic Crystal Elixir beverage that’s infused with botanicals and adaptogens to “stimulate strength, grace, beauty and love.” The... [More]
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