Cosmetic and hair care brands commit to reducing plastic waste in the oceans
Trend - Brands in cosmetic and hair care spaces are trying to change the perception of their industries by prioritizing ocean waste-made packaging. This shift comes as brands attempt to respond to global issues like climate change and pollution.
Insight - Global pollution is a growing problem, and consumers are increasingly aware of this fact. However, the consumption habits that the majority of consumers grew up with are difficult to break in industries that don’t provide many alternatives. Thus, consumers are turning to the small but growing number of brands that are aiming to mitigate concerns like pollution, while allowing them to maintain the routines and purchase habits they’re already accustomed to.
Insight - Global pollution is a growing problem, and consumers are increasingly aware of this fact. However, the consumption habits that the majority of consumers grew up with are difficult to break in industries that don’t provide many alternatives. Thus, consumers are turning to the small but growing number of brands that are aiming to mitigate concerns like pollution, while allowing them to maintain the routines and purchase habits they’re already accustomed to.
Workshop Question - How could your brand make its production process more eco-friendly?
Trend Themes
1. Sustainable Packaging - A growing number of brands are prioritizing ocean waste-made packaging with the aim of reducing plastic in oceans and protecting the environment.
2. Environmentally Conscious Production - Companies are working towards circular supply chains and taking responsibility for the disposal of their products, aiming to create a positive impact on the environment and reduce pollution.
3. Consumer Awareness and Demand - Consumers are turning to brands that prioritize sustainability and protection of the environment, making it a trend for businesses that want to appeal to eco-conscious consumers.
Industry Implications
1. Beauty and Personal Care - The industry is using new technologies to create sustainable packaging and incorporating eco-friendly ingredients to meet customer demands for sustainability.
2. Hospitality - Hotels and resorts are making efforts to reduce their waste, by adopting circular supply chains, and partnering with brands with eco-friendly products.
3. Manufacturing - Manufacturers are adopting sustainable production methods and are prioritizing sustainable materials to reduce plastic waste in their supply chains.
