Gosh Copenhagen's Dextreme Full Coverage Foundation is packaged in ocean plastic cosmetic packaging, where 40% of the material used is repurposed ocean waste plastic.
The full-coverage foundation boasts an innovative formula that helps to minimize the appearance of all blemishes, all the while leaving skin with a matte, satin finish that's comfortable on the skin. Thanks to its eco-friendly packaging design, the Dextreme Full Coverage Foundation helps to clean up 10 plastic bags from the ocean each time a bottle is purchased.
As well as doing its own part to reduce ocean plastic pollution, Gosh Copenhagen speaks out, saying: "As an important player in the cosmetics industry, we need to see the potential in creating circular supply chains and how to re-use plastic once extracted from the oceans and from nearby areas where plastic potentially floats into the oceans."
What Makes This Trend Stand Out
- Eco-friendly Cosmetic Packaging
- Opportunity for cosmetic companies to invest in eco-friendly packaging to reduce plastic waste and appeal to environmentally conscious consumers.
- Circular Supply Chain in Cosmetics Industry
- Creating a circular supply chain for plastic waste in the cosmetics industry can reduce pollution and promote sustainability.
- Ocean Plastic Upcycling
- Repurposing ocean plastic waste to create new products, such as cosmetic packaging, can promote sustainability and help clean up the environment.
Sectors Adopting This
- Cosmetics Industry
- Cosmetic companies can invest in eco-friendly packaging solutions and circular supply chains to promote sustainability and appeal to environmentally conscious consumers.
- Plastic Manufacturing Industry
- The plastic manufacturing industry can explore opportunities to upcycle ocean plastic into new products, such as cosmetic packaging, to reduce pollution and promote sustainability.
- Environmental Protection Industry
- The environmental protection industry can work with cosmetic and plastic manufacturing companies to create innovative solutions for reducing ocean plastic pollution and promoting sustainability.
