With their health in mind, many people are making the switch to non-toxic and natural deodorant products, some of which are powered by baking soda and others boast baking soda-free deodorant formulas. While baking soda is effective for absorbing moisture, it can sometimes also lead to dryness, discoloration, irritation and disruption of the skin's natural moisture barrier due to the pH imbalance it causes.
Biossance's clean, non-toxic Squalane + Bamboo deodorant is an option that's free from baking soda, as well as synthetic fragrances and other undesirable ingredients. The non-staining formula is free from pore-clogging ingredients and uses bamboo powder to absorb moisture. The product neutralizes odor with grapefruit, geranium and clary sage, while also boasting skincare-like ingredients such as squalane, a fast-absorbing dry oil.
Why This Trend Is Growing
- Baking Soda-free Deodorants
- There are new opportunities to create and market baking soda-free deodorants to cater to customers who are looking for non-toxic deodorant options without the negative effects of baking soda.
- Natural Skincare Ingredients
- Using natural and skincare-like ingredients such as squalane and bamboo powder in deodorant products is a disruptive innovation opportunity in the natural skincare industry.
- Non-toxic Personal Care Products
- The demand for non-toxic personal care products, especially deodorants, is on the rise, providing an opportunity for businesses to develop and market clean and safe alternatives to traditional personal care products.
Industries Being Reshaped
- Personal Care Industry
- The personal care industry can innovate by creating and marketing non-toxic deodorants with natural ingredients that cater to customers looking for healthier and cleaner options.
- Natural Skincare Industry
- The natural skincare industry can capitalize on the use of innovative natural ingredients in deodorant products such as squalane and bamboo powder to create effective and safe deodorants for customers.
- Green Beauty Industry
- There is an opportunity in the green beauty industry to create and market non-toxic and sustainable deodorant products that use natural and organic ingredients from sustainable sources.
