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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,331 more

Vegan Convenience

Brands extend frozen meal offerings to include plant-based dishes

Implications - As consumers look to balance the pursuit of convenience and concerns around nutrition, many are opting for guilt-free vegan frozen meals. Often emphasizing a lack of GMO ingredients and low sodium levels, such product offerings serve as a reasonable compromise for busy consumers looking to eat well without resorting to takeout. In addition to highlighting the need for brands to satisfy niche consumer palates, this progression illuminates the prioritization of health and wellness even when faced with convenience-driven alternatives.
Workshop Question - How can your brand touch on the health and wellness movement in its offerings or marketing?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
88,786 Total Clicks
Date Range:
Jan 16 — Jun 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Instant Vegan Meal Kits
Instant Vegan Meal Kits
These Easy Vegan Meals Can Be Prepared Just by Adding Water
Many people assume that following a plant-based diet means any food preparation will be laborious, but Kim’s Simple Meals is out to dispel these myths with its kits for easy vegan meals. The... MORE
Plant-Based Meal Kits
Plant-Based Meal Kits
Beyond Meat's Single-Serve Vegan Meals are Rich Sources of Plant Protein
In addition to introducing a revolutionary new vegan burger that’s backed by Bill Gates to be sold in the meat section of grocery stores, Beyond Meat also recently launched a set of four plant-... MORE
Cultured Breakfast Burritos
Cultured Breakfast Burritos
Sweet Earth's Healthy Burritos Have Probiotics for Easy Digestion
Sweet Earth Natural Foods is not just another brand producing healthy burritos with plant-based ingredients. With farm fresh and vegan-friendly ingredients used in burritos are indeed full of protein,... MORE
AI Plant-Based Meat
AI Plant-Based Meat
NotCo Creates Sustainable Protein Like Vegan Burgers and Hot Dogs Using Tech
Using a combination of artificial intelligence, biochemistry and plants, this Chilean company creates vegan burgers and meat. NotCo (or The Not Company) believes in using tech for good by using an... MORE
Unconventional Vegetable Mixes
Unconventional Vegetable Mixes
Tommy's Superfoods Combines Beets, Carrots, Potatoes and Apples
Tommy’s Superfoods ‘Root Fusion’ is a hearty blend of colorful fall vegetables like carrots, beets, sweet potatoes—and apples, adding a fresh and unexpected fruit ingredient to... MORE
Vegan-Friendly Pizzas
Vegan-Friendly Pizzas
Whole Foods' 365 Everyday Value Brand is Now Carrying a Simple Vegan Pizza
Alongside frozen pizza options like Spinach & Feta, Cheese and Chicken & BBQ Sauce, Whole Foods’ accessibly priced private label brand 365 Everyday Value is now carrying a simple vegan... MORE

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All-Natural Frozen Meals
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