Brands appeal to foodies with internationally inspired frozen meals
Implications - Aiming to satisfy consumer palates newly informed by exotic international dishes, brands are emerging with globally inspired frozen meals that cater to both well-educated palates and the health-conscious. Speaking also to the influence of regional flavor trends across the globe, this shift suggests a convergence of experimental attitudes to flavor and the simultaneous prioritization of convenience and health.
Workshop Question - What two factors does your customer care most about? What would a marriage of those benefits look like?
Trend Themes
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Globally Inspired Frozen Meals — Brands are creating frozen meals with exotic international flavors and health-conscious ingredients.
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Premium Quality Frozen Meals — Frozen food companies are utilizing upscale ingredients and packaging to compete with fresh and gourmet meals.
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Meatless Frozen Food Options — Frozen food companies are offering vegan and vegetarian options for consumers who value convenience and nutrition
Industry Implications
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Frozen Food Industry — Companies should focus on using exotic and health-conscious ingredients and premium packaging for increased sales and consumer appeal.
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Fast Food Industry — Fast food chains should consider offering globally-inspired and premium quality frozen meals for their health-conscious and time-poor customers.
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Vegetarian and Vegan Food Industry — Companies in the vegetarian and vegan food industry could create innovative meatless frozen options that appeal to the convenience and nutrition needs of consumers.
