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Exotic Frozen

Brands appeal to foodies with internationally inspired frozen meals

Implications - Aiming to satisfy consumer palates newly informed by exotic international dishes, brands are emerging with globally inspired frozen meals that cater to both well-educated palates and the health-conscious. Speaking also to the influence of regional flavor trends across the globe, this shift suggests a convergence of experimental attitudes to flavor and the simultaneous prioritization of convenience and health.

Workshop Question - What two factors does your customer care most about? What would a marriage of those benefits look like?

SCORE 3.9

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Activity

Freshness

Megatrends

Patterns

6 Featured, 40 Examples: 35,686 Total Clicks

Date Range: Jan 16 - Jun 17

Trending: Average

Consumer Insight Topics: Marketing Lifestyle Food Branding

Featured Examples

Festive Frozen Paella - This Seafood Paella Can Be Prepared In 20 Minutes

SCORE 5

Warm 1,115 Clicks Pub: Apr 6, 16

Festive Frozen Paella

This Seafood Paella Can Be Prepared In 20 Minutes

Seafood paella is a traditional Spanish dish that brings together a myriad of flavors from ingredients as varied as saffron rice, crispy vegetables and seafood additions such as shrimp, mussels and... [More]

Exposed Vacuum-Sealed Meals - Marlees Nantucket Supreme Frozen Meals Have Restaurant Looks and Taste

SCORE 3.3

Mild 2,349 Clicks Pub: Jan 21, 16

Exposed Vacuum-Sealed Meals

Marlees Nantucket Supreme Frozen Meals Have Restaurant Looks and Taste

For many consumers, frozen meals are associated with being less nutritious and flavorful as traditional foods, but Marlees Nantucket Supreme meals look to change all that. Aside from being delicious,... [More]

Asian Cuisine Kits - This Frozen Chicken Meal is Completed with the Addition of One Fresh Onion

SCORE 2.8

Mild 544 Clicks Pub: Jun 18, 16

Asian Cuisine Kits

This Frozen Chicken Meal is Completed with the Addition of One Fresh Onion

‘Add One Veggie’ is the name of a line of frozen chicken meals that can be made with the addition of one fresh vegetable ingredient. In the case of the Sweet and Sour Chicken from NH... [More]

Masculine Frozen Meals - These Frozen Ready Meals Are Part Of the Men's Health Kitchen Range

SCORE 3.2

Mild 754 Clicks Pub: Apr 6, 16

Masculine Frozen Meals

These Frozen Ready Meals Are Part Of the Men's Health Kitchen Range

Kerry Group has announced a brand new range of frozen ready meals, as part of a collaboration with Men’s Health magazine in the UK, that are targeted towards health-conscious men who are short... [More]

SCORE 4.3

Average 259 Clicks Pub: Jun 27, 17

Vegan Korean Barbecue Chicken

Target's Simply Balanced Brand Offers Meatless Barbecue Chicken

Target’s Simply Balanced collection of foods offers healthy food products for consumers seeking convenient items to purchase in-store, and the brand’s Korean Barbecue Chicken is... [More]

Vibrant Frozen Enchiladas - These Frozen Meals Make Mexican Cuisine Accessible and Quick

SCORE 1.5

Untested 280 Clicks Pub: Apr 6, 16

Vibrant Frozen Enchiladas

These Frozen Meals Make Mexican Cuisine Accessible and Quick

Boulder, Colorado-based company EVOL Foods has long been on a mission to make frozen meal fun and delicious rather than boring and undesirable, and the company is stepping it up in a big way with... [More]