Category
Lifestyle
Assisted Choices
Trend cluster
Category
Exotic
Frozen
Brands appeal to foodies with internationally inspired frozen meals.
2.9
Trend score
Trend
What is the Exotic Frozen trend?
Exotic Frozen: Aiming to satisfy consumer palates newly informed by exotic international dishes, brands are emerging with globally inspired frozen meals that cater to both well-educated palates and the health-conscious. Speaking also to the influence of regional flavor trends across the globe, this shift suggests a convergence of experimental attitudes to flavor and the simultaneous prioritization of convenience and health.
Trend themes
Themes within the Exotic Frozen trend
Three behaviours holding the trend together01
Globally Inspired Frozen Meals
Brands are creating frozen meals with exotic international flavors and health-conscious ingredients.
02
Premium Quality Frozen Meals
Frozen food companies are utilizing upscale ingredients and packaging to compete with fresh and gourmet meals.
03
Meatless Frozen Food Options
Frozen food companies are offering vegan and vegetarian options for consumers who value convenience and nutrition
Industry implications
What the Exotic Frozen trend means for industry
Where the trend changes the playbookFor
Frozen Food Industry
Companies should focus on using exotic and health-conscious ingredients and premium packaging for increased sales and consumer appeal.
For
Fast Food Industry
Fast food chains should consider offering globally-inspired and premium quality frozen meals for their health-conscious and time-poor customers.
For
Vegetarian and Vegan Food Industry
Companies in the vegetarian and vegan food industry could create innovative meatless frozen options that appeal to the convenience and nutrition needs of consumers.
Workshop question
What two factors does your customer care most about? What would a marriage of those benefits look like?
Trend signals
Trend signals for Exotic Frozen
Trend score 2.9 out of 10, from popularity 36%, activity 42%, freshness 8%.
Popularity36%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Exotic Frozen trend
7 featured examples from Jan 21, 2016 to Aug 8, 2017CategoryLifestyle
Festive Frozen Paella
This Seafood Paella Can Be Prepared In 20 Minutes
The frozen food industry has the opportunity to capitalize on the market demand for convenient and healthy frozen seafood paella.
CategoryLifestyle
Exposed Vacuum-Sealed Meals
Marlees Nantucket Supreme Frozen Meals Have Restaurant Looks and Taste
The food and beverage industry can innovate by creating restaurant-quality frozen meals and transparent packaging.
CategoryLifestyle
Asian Cuisine Kits
This Frozen Chicken Meal is Completed with the Addition of One Fresh Onion
The Add One Veggie line of frozen chicken meals indicates a opportunity for more pre-cooked, ready-to-heat meal options in the frozen foods industry.
CategoryLifestyle
Masculine Frozen Meals
These Frozen Ready Meals Are Part Of the Men's Health Kitchen Range
The food and beverage industry can tap into disruptive innovation opportunities by developing more specialized frozen ready meals targeted towards health-conscious men.
CategoryLifestyle
Vegan Korean Barbecue Chicken
Target's Simply Balanced Brand Offers Meatless Barbecue Chicken
The meatless Korean Barbecue Chicken by Target's Simply Balanced brand taps into the growing plant-based food industry, creating opportunities for new product development and mark…
CategoryLifestyle
Vibrant Frozen Enchiladas
These Frozen Meals Make Mexican Cuisine Accessible and Quick
Opportunity to disrupt the frozen food aisle by introducing exciting and delicious frozen enchiladas with unique flavor profiles.
CategoryLifestyle
Frozen Vegan Paella Bowls
Amy's New Paella Bowl Offers a Vegan Take on a Classic Spanish Dish
The frozen food industry can explore innovative plant-based options to meet the growing demand for convenient, healthy, and appetizing vegan entrees.
