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Crystalline Seasoning

Consumers embrace pink Himalayan salt as a healthful flavor enhancer

Implications - As consumers look for healthy alternatives that replicate familiar flavors, many have embraced pink Himalayan salt as an at-home culinary staple and premium ingredient that serves as an indicator of quality in packaged food and beverage products. Prized for its pollution-free origins as well as its therapeutic benefits, the mainstream acceptance of the ingredient has become intertwined with consumer expectations related to wellness and flavor. This progression falls in line with the consumer willingness to spend more on premium ingredients that enhance familiar dishes without offsetting one's healthy lifestyle.
Workshop Question — How can you incorporate premiumization in surprising ways to enhance consumer experience?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
58,402 Total Clicks
Date Range:
Jul 15 — Jan 17
Trending:
Average

Featured Examples

Beet-Based Milkshakes
Beet-Based Milkshakes
The 'Pink Milk' Beverage Combines Beets With Almond Milk
While milkshakes do not often contain vegetables as their primary ingredient, ‘Greenhouse Juice’ decided to feature just that in its ‘Pink Milk’ beverage. The drink’s... MORE
Skin-Benefiting Superfood Mixtures
Skin-Benefiting Superfood Mixtures
The Superfood Blend From BlendCo Gives You Healthier Clear Skin
This superfood blend makes the perfect topping to your smoothie or breakfast bowls. BlendCo is a completely organic mix of seven different superfoods intended to improve the clarity and health of... MORE
Detox Coleslaw Recipes
Detox Coleslaw Recipes
This Homemade Summer Slaw Side Dish is Surprisingly Healthy For You
When you think about detoxing, a summer slaw is probably the last thing that comes to mind. Given most traditional coleslaw recipes include copious amounts of mayonnaise or fatty dressings, this... MORE
Artisanal Cracker Snacks
Artisanal Cracker Snacks
The Kii Naturals Artisan Crisps are Free of Artificial Ingredients
Many of the cracker snacks on the market are laden with preservatives and other unnatural ingredients, so the Kii Naturals Artisan Crisps are a healthier alternative option. Created using fresh... MORE
Organic Ghee Butter Popcorns
Organic Ghee Butter Popcorns
The Oh My Ghee Organic Popcorn Includes Pure and Simple Ingredients
The new Oh My Ghee Organic Popcorn is made using wholesome, simple ingredients such as ghee butter, Himalayan pink salt and, of course, organic popping corn. The ghee butter used in the Oh My Ghee... MORE
Sweet Superfood Popcorn
Sweet Superfood Popcorn
Sakara Life's Sweetened Popcorn Encourages Healthy Snacking
Popcorn is so often loaded with butter and artificial flavors that it no longer makes a great healthy snacking option. However, healthy meal delivery company Sakara Life is on a mission to prove... MORE

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