Category
Fashion
Scaled Restraint
Trend cluster
Category
Preventative
Aesthetics
Salon-grade hair removal systems incorporate skin-healthy features.
2.4
Trend score
Trend
What is the Preventative Aesthetics trend?
Preventative Aesthetics: As consumers begin to consider adapting preventative cosmetic products into their at-home routines, many consumers are choosing to indulge in regular spa treatments if the process promises to offset the toxic impact of such aesthetic routines. In addition to suggesting the prioritization of convenience has its limitations, this shift demonstrates that consumers are conflating the value of a product or service with its impact on one's health and wellness.
Trend themes
Themes within the Preventative Aesthetics trend
Three behaviours holding the trend together01
Preventative Aesthetics
The shift towards preventative cosmetic products highlights consumers' preference for health and wellness conscious products and services, presenting an opportunity for businesses to add skin-healthy features in their products.
02
Comfort-focused Hair Removal
The desire for gentler hair removal treatments has spurred the development of technologies like sapphire contact cooling systems and low-intensity pulse lasers that businesses can invest in to improve customer experience.
03
Multipurpose Skin Treatment
All-in-one modular devices like Lumenis' M22 unit provide professionals with a versatile tool to treat a range of skin conditions, signalling a shift away from single-purpose devices to more efficient devices in spas and clinics.
Industry implications
What the Preventative Aesthetics trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The beauty industry can tap into the preventative aesthetics trend to create products that prioritize health and wellness, while also providing comfort-focused hair removal solutions.
For
Medical Technology
The development of cooling and low-intensity pulse laser technologies for hair removal, and all-in-one skin treatment devices for skin toning and tattoo and hair removal, presents opportunities for the medical technology industry to innovate treatments and devices.
For
Hospitality and Tourism
The demand for gentler, inclusive and less-invasive hair removal treatments presents an opportunity for spas and clinics to expand their customer base and create tailor-made treatments with features like Adena's patented blonde hair removal technology.
Workshop question
What health concerns do customers have with regards to your offering?
Trend signals
Trend signals for Preventative Aesthetics
Trend score 2.4 out of 10, from popularity 35%, activity 28%, freshness 8%.
Popularity35%
Activity28%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Preventative Aesthetics trend
4 featured examples from Apr 7, 2016CategoryFashion
Gentle Hair Removal Systems
The excel HR Laser Cools the Skin During Hair Removal Treatments
Salons and spas can offer an innovative and more comfortable hair removal experience with the excel HR laser which delivers effective results for customers.
CategoryFashion
Cooling Laser Hair Treatments
Sciton's 'Forever Bare BBL' is an Alternative to IPL Treatments
Beauty and personal care companies can leverage BBL technology to create innovative, pain-free hair removal solutions for consumers.
CategoryFashion
Multipurpose Skin Treatment Machines
Lumenis' Modular 'M22' Unit Treats 30 Skin Conditions
The professional skin treatment industry can explore the potential of modular skin treatment machines to expand their service offerings.
CategoryFashion
Inclusive Hair Removal Technology
Adena's Patented 'Blonde Hair Removal' Treats Light Hair Colors
Disruptive innovation opportunity: Develop inclusive hair removal solutions that cater to individuals with light-colored hair in the beauty and wellness industry.
