Following the success of its Chao vegan cheese slices, Field Roast introduced a vegan macaroni meal made with this fermented soybean curd product at this year's Natural Products Expo West.
The vegan-friendly macaroni and cheese dish has been branded Mac 'n Chao, and comes in two varities: Creamy and Chili. The latter features a sauce made with the brand's Tomato Cayenne Chao slices, as well as a a mixture of spicy bean chili and crumbles of the company's own plant-based FieldBurger.
The vegan mac and cheese dishes will appeal to consumers who love the taste of Field Roast's Chao slices, as well as those who are looking for quick and healthy frozen meals that can effortlessly be prepared at home in a matter of minutes.
What's Driving This Trend
- Vegan Macaroni Meals
- Achance to launch new vegan-friendly macaroni dishes with unique ingredients to meet the demand of the growing vegan market
- Fermented Soy-based Products
- Opportunity to explore and innovate with fermented soy-based products, suitable for multiple food applications
- Quick and Healthy Frozen Meals
- A trend in producing healthy quick food alternatives that can be easily prepared at home for on-the-go consumers
Who This Affects Most
- Plant-based Food Industry
- A chance to innovate in the vegan food industry. Companies can adopt unique ingredients and flavors to cater to vegan markets
- Frozen Food Industry
- An opportunity for the frozen food industry to tap into the vegan market by providing healthy alternatives
- Soybean Industry
- An industry that can explore innovations with soy fermentation for various food applications
