Kraft launched a vegan version of its classic blue box Mac and Cheese in Australia. The contemporary version of its iconic is both gluten-free and vegan, making it highly accommodating for those with dietary restrictions. As an international food giant, Kraft Heinz is moving with today's growing dairy-free industry.
Its new product even includes modified cooking instructions that suggest using soy milk instead of traditional cow's milk. The gluten-free and vegan pasta is made from rice flour and boasts a dairy-free sauce. The Kraft vegan mac and cheese is currently only available in Australia. Dairy-free shoppers can visit Woolworths grocery stores to purchase the vegan products. Shoppers can also buy the item from Kraft Heinz's online store.
Image Credit: Kraft
Why This Trend Is Growing
- Vegan Convenience Foods
- As demand for convenient plant-based options grows, there is an opportunity for more companies to introduce veganized versions of classic comfort foods.
- Gluten-free Alternatives
- With more people adopting gluten-free diets, there is a need for more accessible and tasty gluten-free options in the market.
- Dairy-free Substitutes
- There is a growing trend towards dairy-free products and therefore, there are opportunities for more plant-based alternatives to be developed for traditional dairy products.
Industries Being Reshaped
- Food Manufacturing
- Innovation opportunities exist for food manufacturers to capitalize on the demand for vegan and gluten-free convenience foods.
- Grocery Retail
- Grocery retailers can benefit from offering a wide range of vegan, gluten-free and dairy-free products to cater to consumers' changing dietary preferences.
- Food Delivery Services
- As people become more health-conscious and environmentally aware, food delivery services can expand their offerings to include more plant-based and sustainable meals as part of their menu.
