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Biculture Branding

Brands launch campaigns that illuminate the bilingual space in the US

Implications - As brands become more conscious of what academics call the "Latino media gap," many are emerging with bilingual campaigns that provide a more accurate representation of the multicultural makeup of the American population. Given that bicultural Americans are often living between the world of their roots and their modern home, such Spanish-speaking campaigns that illuminate the experience of the US bicultural space serve to provide the population with accessible and honest representation.
Workshop Question - How can you represent your consumer market as a community to enhance emotional connection?
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 54 Examples:
106,599 Total Clicks
Date Range:
Jul 15 — May 17
Trending:
Mild

Featured Examples

Bilingual Cereal Commercials
Bilingual Cereal Commercials
This Cheerios Commercial is in Spanish with English Subtitles
This emotional Cheerios commercial is a heartfelt window into multicultural society from the General Mills brand. Considered a campaign that touches on the “new Latino” demographic, the... MORE
Celebratory Spanish Language Commercials
Celebratory Spanish Language Commercials
This Commercial Features Untranslatable Spanish Phrases
This past spring, Target lunched a unique ad campaign that involved using untranslatable Spanish phrases to connect with Hispanic consumers. Many Hispanic consumers, particularly Millennials,... MORE
play_circle_filled Bilingual Christmas Campaigns
Bilingual Christmas Campaigns
Target Created a Spanish Version for Each of Its 2016 Holiday Ads
This past holiday season, Target launched a bilingual Christmas campaign, which included Spanish language versions of each of its 16 ads. However, instead of hiring a different actor for the Spanish... MORE
play_circle_filled Boxing Bicultural Beer Ads
Boxing Bicultural Beer Ads
This Macho Ad is the First Tecate National Campaign in the US
This brooding new commercial for Mexican lager Tecate Light marks the beginning of the brand’s first national campaign in the United States. Brewed by Mexican Heineken subsidiary Cuauhtémoc... MORE
play_circle_filled Latin Rental Car Commercials
Latin Rental Car Commercials
The Enterprise Rent-A-Car Spanish Commercial is Tagline-Focused
The Enterprise Rent-A-Car company has the tagline “We’ll Pick You Up,” and now that same though has been translated for a Spanish commercial from the brand. Focusing on the tagline &... MORE
play_circle_filled Influencer-Crafted Shampoo Ads
Influencer-Crafted Shampoo Ads
Dove Partnered with Blogger Karen Monserrat for Its Dermacare Line
In order to tap into the Hispanic market for its new Dermacare Scalp line line, Dove teamed up with beauty blogger Karen Monserrat. Of Mexican heritage and based in San Diego, Monserrat helped the... MORE
play_circle_filled Bicultural Road Trip Ads
Bicultural Road Trip Ads
This Fast-Paced Goodyear Commercial Follows One Man Through 53 Cities
This inspiring bilingual Goodyear commercial follows one man’s journey across countless countries to live his dream of playing piano in as many places and for as many people as possible.... MORE
play_circle_filled Cultural First Job Ads
Cultural First Job Ads
The McDonald's 'First Customer' Fast Food Commercial is Hispanic-Focused
In an effort to connect more closely with it’s customers, the McDonald’s ‘First Customer’ fast food commercial highlights an important milestone in a teenager’s life.... MORE

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Ford Mexico's Ford Figo Ad Takes Viewers on a Journey to Outer Space
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play_circle_filled Chic Craft Channels
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The Crafty Chica Online Channel Targets Hispanics
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Fast Food Macaroni Meals
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McDonald's New Menus Suggests Items Based Off of Current Weather
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This YouTube Star is One of the Newest Faces of 'Covergirl'
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This Blogger Teamed Up with 'Aéropostale' for a New Line
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This Hispanic Crest Commercial Pokes Fun at Profession-Based Promos
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This Ad for the Chicago Latino Film Festival Has Bacon Subtitles
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This AARP Ad Demonstrates How Quickly Children Can Become the Caregiver
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This Clever McDonald's Commercial Features the Latin Hit Song 'Gloria'
play_circle_filled Hispanic-Targeting Mobile Ads
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This Sprint Ad Features the Company's Spanish-Speaking CEO
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This McDonald's Ad Attempts to Lure Hispanic Customers
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Wal-Mart Draws in the Hispanic Market with Univision Communications
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