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Biculture Branding

Brands launch campaigns that illuminate the bilingual space in the US

Implications - As brands become more conscious of what academics call the "Latino media gap," many are emerging with bilingual campaigns that provide a more accurate representation of the multicultural makeup of the American population. Given that bicultural Americans are often living between the world of their roots and their modern home, such Spanish-speaking campaigns that illuminate the experience of the US bicultural space serve to provide the population with accessible and honest representation.
SCORE 3.5
Popularity
Activity
Freshness
Megatrends
Patterns
55,322 Total Clicks
Jul 15 - Apr 16
Untested
MarketingLifestyleDrinkingBrandingCommercials
Featured Examples
Bilingual Cereal Commercials - This Cheerios Commercial is in Spanish with English Subtitles
SCORE 4
Average 4,313 Clicks Pub: Jul 30, 15
Bilingual Cereal Commercials
This Cheerios Commercial is in Spanish with English Subtitles
This emotional Cheerios commercial is a heartfelt window into multicultural society from the General Mills brand. Considered a campaign that touches on the “new Latino” demographic, the... [More]
Celebratory Spanish Language Commercials - This Commercial Features Untranslatable Spanish Phrases
SCORE 3.1
Mild 333 Clicks Pub: Jan 22, 16
Celebratory Spanish Language Commercials
This Commercial Features Untranslatable Spanish Phrases
This past spring, Target lunched a unique ad campaign that involved using untranslatable Spanish phrases to connect with Hispanic consumers. Many Hispanic consumers, particularly Millennials,... [More]
Boxing Bicultural Beer Ads - This Macho Ad is the First Tecate National Campaign in the US
SCORE 3.5
Mild 152 Clicks Pub: Apr 12, 16
Boxing Bicultural Beer Ads
This Macho Ad is the First Tecate National Campaign in the US
This brooding new commercial for Mexican lager Tecate Light marks the beginning of the brand’s first national campaign in the United States. Brewed by Mexican Heineken subsidiary Cuauhtémoc... [More]
Latin Rental Car Commercials - The Enterprise Rent-A-Car Spanish Commercial is Tagline-Focused
SCORE 3.4
Mild 103 Clicks Pub: Apr 6, 16
Latin Rental Car Commercials
The Enterprise Rent-A-Car Spanish Commercial is Tagline-Focused
The Enterprise Rent-A-Car company has the tagline “We’ll Pick You Up,” and now that same though has been translated for a Spanish commercial from the brand. Focusing on the tagline &... [More]
Bicultural Road Trip Ads - This Fast-Paced Goodyear Commercial Follows One Man Through 53 Cities
SCORE 2.7
Mild 157 Clicks Pub: Jul 30, 15
Bicultural Road Trip Ads
This Fast-Paced Goodyear Commercial Follows One Man Through 53 Cities
This inspiring bilingual Goodyear commercial follows one man’s journey across countless countries to live his dream of playing piano in as many places and for as many people as possible.... [More]
Cultural First Job Ads - The McDonald's 'First Customer' Fast Food Commercial is Hispanic-Focused
SCORE 2.7
Mild 258 Clicks Pub: Jan 21, 16
Cultural First Job Ads
The McDonald's 'First Customer' Fast Food Commercial is Hispanic-Focused
In an effort to connect more closely with it’s customers, the McDonald’s ‘First Customer’ fast food commercial highlights an important milestone in a teenager’s life.... [More]
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