A recent publicity stunt carried out by Canadian grocery retailer Loblaws tricked unsuspecting consumers into testing out the brand's private label's gluten-free product range. Setting up shop in Montreal, the President's Choice experience conveniently left out the fact that the shop wasn't a real bakery and that all pastries and sweets were packaged products from the range.
The clever stunt was designed by Loblaws and Toronto-based ad agency John St, while the event also gave way to a commercial that's now being circulated as the social media portion of the campaign.
The clever publicity stunt from Loblaws and John St is also a great opportunity for the President's Choice brand to highlight the great value offered in the gluten-free range.
Gluten-Free Bakery Stunts
More Stats +/-
Sterile Sunglasses Displays
Ugly Produce Packaging
Margarine Culinary Pop-Ups
Ethnic Cooking Sauces
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Loblaws Debuted Its Gluten-Free Range at a "Fake" Bakery in Montreal
- By: Rebecca ByersMar 30, 2016