Budget-Friendly Gluten-Free Products

The Hy-Vee Good Graces gluten-free product range is being launched by the brand as a private lineup of foods for consumers that will help them to access gluten-free products at an accessible price point. The line currently has more than 30 products available for purchase with an additional 60 gluten-free items in the works. The expansive product line will help Celiac consumers or those with a gluten sensitivity to easily identify products that are suitable for them and allow them to enjoy some of their favorite foods.

Executive Vice President and Chief Merchandising Officer at Hy-Vee Darren Baty commented on the new Hy-Vee Good Graces gluten-free product range saying, "The demand for gluten-free products continues to rise, and Good Graces provides a high-quality and affordable selection of products. This expansive product line ensures gluten-free options are accessible for everyone.”