The Hy-Vee Good Graces Line Makes Gluten-Free More Accessible
Michael Hemsworth — November 6, 2021 — Marketing
References: hy-vee & drugstorenews
The Hy-Vee Good Graces gluten-free product range is being launched by the brand as a private lineup of foods for consumers that will help them to access gluten-free products at an accessible price point. The line currently has more than 30 products available for purchase with an additional 60 gluten-free items in the works. The expansive product line will help Celiac consumers or those with a gluten sensitivity to easily identify products that are suitable for them and allow them to enjoy some of their favorite foods.
Executive Vice President and Chief Merchandising Officer at Hy-Vee Darren Baty commented on the new Hy-Vee Good Graces gluten-free product range saying, "The demand for gluten-free products continues to rise, and Good Graces provides a high-quality and affordable selection of products. This expansive product line ensures gluten-free options are accessible for everyone.”
Executive Vice President and Chief Merchandising Officer at Hy-Vee Darren Baty commented on the new Hy-Vee Good Graces gluten-free product range saying, "The demand for gluten-free products continues to rise, and Good Graces provides a high-quality and affordable selection of products. This expansive product line ensures gluten-free options are accessible for everyone.”
Trend Themes
1. Affordable Gluten-free Offerings - Expanding the availability of affordable gluten-free products to cater to consumers with gluten sensitivity.
2. Celiac Consumer Targeting - Innovations aiming to cater to consumers diagnosed with Celiac disease, by carefully labeling products.
3. Health and Wellness Focus - Increasing importance of health and wellness in food, with products targeting gluten-free consumers.
Industry Implications
1. Grocery and Supermarkets - Opportunities for supermarkets and grocery stores to introduce budget-friendly gluten-free products, offering a wider range of options to consumers.
2. Food Manufacturing - Manufacturers can expand their product offerings and develop gluten-free products, targeting gluten-sensitive and Celiac consumers.
3. Health and Wellness Industry - Innovations in health and wellness industries can target the growing demand for gluten-free foods, as more consumers prioritize healthy food choices.
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