Loyalty programs encourage usage through creative, convenient companion apps
Implications - Instead of relying on physical cards, many brands with loyalty programs are extending their offerings into branded mobile apps that consumers can easily keep on their devices. This not only encourages customer usage based on convenience, but also provides brands with a platform to share related content, like special promotions, with customers.
Workshop Question - How can your brand better integrate mobile technology into your consumer engagements?
Trend Themes
1. Mobile Loyalty Programs - Businesses are adopting mobile loyalty programs to appeal to younger demographic, with a focus on short-term rewards instead of long-term loyalty programs.
2. Localized Loyalty Apps - Localized loyalty apps designed for small business owners help drive customer engagement and boost local businesses revenue.
3. Convenience Store Loyalty Apps - Convenience store loyalty apps are on the rise to help improve customer retention and create new revenue streams for convenience store chains.
Industry Implications
1. Retail - Mobile loyalty programs help retailers increase sales and customer engagement through personalized rewards and special promotions.
2. Small Business - Localized loyalty apps are ideal for small businesses to help retain customers and increase revenue through targeted rewards and deals.
3. Food and Beverage - Convenience store loyalty apps and smart rewards chatbots are introducing new ways to engage with customers, and personalize the shopping experience for them in food and beverage industry.
