While SELF Magazine has been promoting health and nutrition since 1979, the brand sought to appeal to a more youthful demographic and branched into a line of healthy frozen meals to be sold at grocery stores. Knowing how much its readers valued fueling their bodies with all-natural ingredients and good-for-you foods, the SELF Healthy Kitchen was born in collaboration with Benevida Foods.
Combining the benefits of a homemade meal with the convenience of a frozen dinner, some of the natural meal options available include vegetable enchiladas and lasagnas that come are minimally processed and packed with nutrition. Although making the leap from a print publication to a line of frozen foods is not something that all brands could successfully pull off with such ease, SELF Healthy Kitchen makes it look effortless.
SELF Magazine Introduces a Line of Healthy Frozen Meals
Laura McQuarrie — February 25, 2015 — Lifestyle
References: selfhealthykitchen & packagingoftheworld