While SELF Magazine has been promoting health and nutrition since 1979, the brand sought to appeal to a more youthful demographic and branched into a line of healthy frozen meals to be sold at grocery stores. Knowing how much its readers valued fueling their bodies with all-natural ingredients and good-for-you foods, the SELF Healthy Kitchen was born in collaboration with Benevida Foods.
Combining the benefits of a homemade meal with the convenience of a frozen dinner, some of the natural meal options available include vegetable enchiladas and lasagnas that come are minimally processed and packed with nutrition. Although making the leap from a print publication to a line of frozen foods is not something that all brands could successfully pull off with such ease, SELF Healthy Kitchen makes it look effortless.
What's Driving This Trend
- Healthy Frozen Meals
- Opportunity for brands to tap into the growing demand for convenient, nutritious frozen meals.
- All-natural Ingredients
- Potential for brands to cater to consumers seeking all-natural, minimally processed food options in frozen meals.
- Branded Collaboration
- Possibility for brands to collaborate with established food companies to create co-branded healthy frozen meal lines.
Who This Affects Most
- Food and Beverage
- Opportunity for food companies to expand their product offerings and meet consumer demand for healthy frozen meals.
- Health and Wellness
- Opportunity for wellness-focused brands to enter the frozen meal market and provide nutritious options for health-conscious consumers.
- Publishing and Media
- Potential for publishing companies to diversify their revenue streams by leveraging their brand reputation to enter the healthy frozen meal industry.
