NFC Engagement

Brands increase engagement with consumers by integrating NFC tags into packaging

Implications - With brands across the board developing more visually interesting and appealing packaging, standing out on the shelf is more competitive than ever. To address this, brands are turning to NFC technology in order to engage consumers with interactive digital content. Moving beyond the practical security and inventory-related applications of NFC tags, this approach gives companies a chance to more deeply connect to consumers.
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
103,650 Total Clicks
Apr 17 - Feb 18
This Quarter and Warm
TechMarketingBranding
Featured Examples
Smart Cosmetic Packages - Valmont Cosmetics' Packaging is Enhanced with NFC Tech from Thinfilm
SCORE 8.6
This Year and V. Hot 4,003 Clicks Pub: Sep 14, 17
Smart Cosmetic Packages
Valmont Cosmetics' Packaging is Enhanced with NFC Tech from Thinfilm
Valmont Cosmetics is setting itself apart as the first-ever cosmetics company to make use of Thinfilm’s near field communications (NFC) technology tags in its cosmetic packages. For its anti-... [More]
NFC-Enabled Haircare Packaging - Indola's #SimplySmarter Instantly Connects Stylists to How-Tos
SCORE 8
This Year and Hot 509 Clicks Pub: Nov 15, 17
NFC-Enabled Haircare Packaging
Indola's #SimplySmarter Instantly Connects Stylists to How-Tos
Indola’s #SimplySmarter line includes three styling products for the hair with NFC-enabled packaging that instantly connects professional hairstylists to more information about the products.... [More]
High-Tech Whisky Labels - Kilchoman is Leveraging NFC Technology for Consumer Education
SCORE 6.6
This Year and Warm 313 Clicks Pub: Dec 5, 17
High-Tech Whisky Labels
Kilchoman is Leveraging NFC Technology for Consumer Education
In partnership with Thinfilm, Kilchoman will soon be creating NFC whisky labels for its products, giving consumers the chance to educate themselves about the brand’s products in an effortless... [More]
Fortune-Telling Water Bottles - This Bottled Water Product Shares Fortune Cookie Sayings via QR Code
SCORE 5.4
This Year and Warm 945 Clicks Pub: Apr 25, 17
Fortune-Telling Water Bottles
This Bottled Water Product Shares Fortune Cookie Sayings via QR Code
‘Fortune Water’ is a fun bottled water product that takes inspiration from a new wave of interactive packaging, as well as the sayings that are printed on small slips of paper inside... [More]
Potato-Tracking Chip Packages - Kettle Brand's Bags Contain Codes to Connect Consumers to Farmers
SCORE 4.4
This Year and Average 87 Clicks Pub: Dec 4, 17
Potato-Tracking Chip Packages
Kettle Brand's Bags Contain Codes to Connect Consumers to Farmers
While consumers are used to seeing various codes on their potato chip packages that typically offer an indication of the product’s freshness, Kettle Brand is now including a ‘Tater... [More]
Folkloric Whiskey Bottles - Jameson's St Patrick Day Bottle Celebrates the Holiday with Folklore
SCORE 4.1
This Quarter and Average 84 Clicks Pub: Feb 7, 18
Folkloric Whiskey Bottles
Jameson's St Patrick Day Bottle Celebrates the Holiday with Folklore
Jameson’s St Patrick Day Bottle celebrates the holiday for the seventh year in a row. Partnering with Irish illustrator Claudine O’Sullivan, British designer Alex Mellon and Irish... [More]
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