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NFC Engagement

Brands increase engagement with consumers by integrating NFC tags into packaging

Implications - With brands across the board developing more visually interesting and appealing packaging, standing out on the shelf is more competitive than ever. To address this, brands are turning to NFC technology in order to engage consumers with interactive digital content. Moving beyond the practical security and inventory-related applications of NFC tags, this approach gives companies a chance to more deeply connect to consumers.
Workshop Question - How could you leverage technology to more deeply connect with your consumer?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 55 Examples:
169,672 Total Clicks
Date Range:
Apr 17 — Apr 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Smart Cosmetic Packages
Smart Cosmetic Packages
Valmont Cosmetics' Packaging is Enhanced with NFC Tech from Thinfilm
Valmont Cosmetics is setting itself apart as the first-ever cosmetics company to make use of Thinfilm’s near field communications (NFC) technology tags in its cosmetic packages. For its anti-... MORE
NFC Beauty Boxes
NFC Beauty Boxes
Alba1913's Packaging Reveals When a Customer Opens the Package
Alba1913 is a skincare cosmetics company that prides itself on sharing three generations of wisdom and traditions with consumers through its health-centric products for beauty and well-being. But... MORE
NFC-Enabled Haircare Packaging
NFC-Enabled Haircare Packaging
Indola's #SimplySmarter Instantly Connects Stylists to How-Tos
Indola’s #SimplySmarter line includes three styling products for the hair with NFC-enabled packaging that instantly connects professional hairstylists to more information about the products.... MORE
High-Tech Whisky Labels
High-Tech Whisky Labels
Kilchoman is Leveraging NFC Technology for Consumer Education
In partnership with Thinfilm, Kilchoman will soon be creating NFC whisky labels for its products, giving consumers the chance to educate themselves about the brand’s products in an effortless... MORE
Fortune-Telling Water Bottles
Fortune-Telling Water Bottles
This Bottled Water Product Shares Fortune Cookie Sayings via QR Code
‘Fortune Water’ is a fun bottled water product that takes inspiration from a new wave of interactive packaging, as well as the sayings that are printed on small slips of paper inside... MORE
Potato-Tracking Chip Packages
Potato-Tracking Chip Packages
Kettle Brand's Bags Contain Codes to Connect Consumers to Farmers
While consumers are used to seeing various codes on their potato chip packages that typically offer an indication of the product’s freshness, Kettle Brand is now including a ‘Tater... MORE
Folkloric Whiskey Bottles
Folkloric Whiskey Bottles
Jameson's St Patrick Day Bottle Celebrates the Holiday with Folklore
Jameson’s St Patrick Day Bottle celebrates the holiday for the seventh year in a row. Partnering with Irish illustrator Claudine O’Sullivan, British designer Alex Mellon and Irish... MORE

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