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Street Food Nostalgia

Street food is elevated by catering to consumers' sense of nostalgia

Implications - Though street food often triggers automatic nostalgic associations with consumers, brands that specialize in this aspect of the food industry are more consciously evoking nostalgia as a marketing tool. This allows businesses to enhance engagement by creating a sense of familiarity between the brand and the customer.

Workshop Question - How can your brand evoke nostalgia to better connect with its customers?
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
72,583 Total Clicks
Jul 16 - Feb 18
This Year and Hot
MarketingLifestyleFood
Featured Examples
Nostalgic Food Truck Branding - Grilled Cheese Wonderland's Concept is a Nod to 90s Youth Culture
SCORE 7.8
Hot 13,047 Clicks Pub: Jul 4, 17
Nostalgic Food Truck Branding
Grilled Cheese Wonderland's Concept is a Nod to 90s Youth Culture
Paying homage to 90s youth culture, Grilled Cheese Wonderland’s brand identity is an explosion of neon hues and nostalgic symbols. The mobile cafe’s branding is the work of design... [More]
Vibrant Nostalgic Food Carts - These Retro Rollbars Serve Soviet-Styled Street Food
SCORE 7.4
Warm 4,268 Clicks Pub: Jul 4, 17
Vibrant Nostalgic Food Carts
These Retro Rollbars Serve Soviet-Styled Street Food
The Moscow administration commissioned this line of retro rollbars that serve soviet-styled street food to its streets and parks. The retro design drew upon a nostalgic type face that’s... [More]
Boozy Ice Cream Tours - This Hotel Group is Serving Up Adult-Only Ice Creams
SCORE 5.5
Warm 1,805 Clicks Pub: Jul 15, 16
Boozy Ice Cream Tours
This Hotel Group is Serving Up Adult-Only Ice Creams
The Warner Leisure hotel group recently launched a campaign to target the over-50 crowd with boozy ice cream flavors. By combining the nostalgia of an ice cream truck with adult-only flavors, the... [More]
Decadently Designed Milkshakes - Black Tap Milkshakes Can Now Be Found In Trucks Across New York
SCORE 5.5
This Year and Warm 317 Clicks Pub: Feb 22, 18
Decadently Designed Milkshakes
Black Tap Milkshakes Can Now Be Found In Trucks Across New York
Black Tap Milkshakes took the internet by storm when they were first released, and these incredible concoctions are still pulling massive lines. The demand for shakes has been so high that Black Tap... [More]
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