Black Tap Milkshakes took the internet by storm when they were first released, and these incredible concoctions are still pulling massive lines. The demand for shakes has been so high that Black Tap has gone on to launch a pair of food trucks that only serve the brand's legendary milkshakes. The two trucks have gone on to serve eager fans across New York City, with one truck patrolling Central Park and the other around South Street Seaport.
There are currently three Black Tap Milkshakes available at the trucks, with each indulging in a sugary sense of nostalgia. The Strawberry Shortcake Shake is clearly inspired by the baked dessert and features a strawberry shortcake ice cream bar, a twisty pop, crushed graham crackers, a drizzle of strawberry syrup and a cherry. The Bam Bam Shake draws inspiration from Fruity Pebbles cereal and is sure to conjure up nostalgic feelings of Saturday morning cartoons. The final shake is the Cookies 'N Cream Supreme Shake and is essentially a chocolate bomb in liquid form. Crushed Oreos and chocolate drizzle blend into the shake and a fist sized chocolate cookie sandwich hangs just off the rim.
What Makes This Trend Stand Out
- Food Truck Milkshakes
- Opportunity for food truck operators to create unique and indulgent milkshake offerings to meet consumer demand for nostalgic, over-the-top shakes.
- Nostalgic Desserts
- Opportunity for dessert and confectionery companies to tap into consumers' love for nostalgic treats by creating unique and over-the-top dessert products.
- Social Media-driven Food Trends
- Opportunity for social media marketing and Influencers to drive consumer demand for indulgent and visually stunning food and beverage offerings.
Sectors Adopting This
- Food Service and Hospitality
- Opportunity for food service and hospitality companies to create unique and visually appealing menu items that meet consumer demand for over-the-top and indulgent treats.
- Culinary Arts and Innovation
- Opportunity for culinary professionals and innovators to create innovative and visually stunning ingredients and products that meet consumer demand for nostalgic and indulgent desserts and treats.
- Brand Activations and Experiential Marketing
- Opportunity for brand activation and experiential marketing companies to create unique and visually stunning activations that tap into consumer demand for indulgent and nostalgic food and beverage offerings.
