Category
Tech
Delegated Interfaces
Trend cluster
Category
Conversational
AI
Brands enhance their non-tangible services via voice-connected tech.
2.5
Trend score
Trend
What is the Conversational AI trend?
Conversational AI: Brands are taking advantage of home control devices and rather than simply offering tangible products to be ordered through them, are increasingly focusing on using them to enhance the various services they offer. From audio-enabled fashion magazines to auditory nutritional assistants, these services allow for consumers to interact with brands' products in a way that mimics regular conversation – strengthening the relationship between the brand and the consumer.
Trend themes
Themes within the Conversational AI trend
Three behaviours holding the trend together01
Voice-Activated Tech
The rise of home control devices and voice-activated tech has allowed for brands to create auditory assistants and further enhance the non-tangible services they offer.
02
Personalized Digital Assistants
Digital assistants like Astro and Ada have allowed for significant improvements in the tracking of lifestyle and personal health.
03
Voice-Activated Banking
The introduction of the NAB Skill for Amazon Alexa provides customers with conversational transactions and shows opportunities for banking and finance to invest in voice-activated technology.
Industry implications
What the Conversational AI trend means for industry
Where the trend changes the playbookFor
Retail
Voice-activated tech like that used by Fashion Fix Daily presents opportunities for brands to create stronger relationships with consumers through voice assistants and encourage purchasing on home control devices.
For
Healthcare
The introduction of personalized digital assistants like Astro and Ada shows potential for healthcare professionals and institutions to innovate in voice-activated tech and create more personalized care experiences.
For
Banking and Finance
The NAB Skill for Amazon Alexa has the potential to revolutionize banking by enabling consumers to perform transactions and access account information using conversational language.
Workshop question
How can your brand enter the business of voice-controlled services?
Trend signals
Trend signals for Conversational AI
Trend score 2.5 out of 10, from popularity 34%, activity 33%, freshness 8%.
Popularity34%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Conversational AI trend
6 featured examples from Aug 2, 2017 to Jan 19, 2018CategoryLifestyle
Voice-Activated Cooking Assistants
The Epicurious App is Compatible with Amazon's Alexa
The integration of voice-activated technology in cooking apps enhances user experience and increases engagement.
CategoryTech
Nutritional Lifestyle Voice Assistants
The 'Astro' Personal Digital Assistant Simplifies Tracking
The health and fitness industry will benefit from the adoption of nutritional lifestyle voice assistants and personal digital assistants like Astro.
CategoryPop Culture
Audio-Enabled Fashion Magazines
Amazon Alexa Now Reads Content Aloud from Fashion Fix Daily
Disruptive innovation opportunity: Integrate voice skill technology to transform traditional fashion magazines into audio-enabled platforms.
CategoryTech
Voice-Activated Banking Assistants
The NAB Skill for Amazon Alexa Makes for Hands-Free Banking
Disruptive innovation opportunity: Incorporating voice-activated assistants into banking and financial services to enhance customer experience and automate transactions.
CategoryLifestyle
Voice-Search Health Platforms
Ada is a Personalized Platform Backed by Trained Professionals
The healthcare technology industry has the potential to be disrupted by personalized health platforms like Ada, offering individuals convenient and accurate medical information an…
CategoryTech
Voice-Ordered Yardcare
'Plows & Mowz' Orders Yardcare Services Through Amazon Alexa
Innovation in home services through the integration of voice technology and on-demand solutions
