Brands enhance their non-tangible services via voice-connected tech
Implications - Brands are taking advantage of home control devices and rather than simply offering tangible products to be ordered through them, are increasingly focusing on using them to enhance the various services they offer. From audio-enabled fashion magazines to auditory nutritional assistants, these services allow for consumers to interact with brands' products in a way that mimics regular conversation – strengthening the relationship between the brand and the consumer.
Workshop Question - How can your brand enter the business of voice-controlled services?
Trend Themes
1. Voice-activated Tech - The rise of home control devices and voice-activated tech has allowed for brands to create auditory assistants and further enhance the non-tangible services they offer.
2. Personalized Digital Assistants - Digital assistants like Astro and Ada have allowed for significant improvements in the tracking of lifestyle and personal health.
3. Voice-activated Banking - The introduction of the NAB Skill for Amazon Alexa provides customers with conversational transactions and shows opportunities for banking and finance to invest in voice-activated technology.
Industry Implications
1. Retail - Voice-activated tech like that used by Fashion Fix Daily presents opportunities for brands to create stronger relationships with consumers through voice assistants and encourage purchasing on home control devices.
2. Healthcare - The introduction of personalized digital assistants like Astro and Ada shows potential for healthcare professionals and institutions to innovate in voice-activated tech and create more personalized care experiences.
3. Banking and Finance - The NAB Skill for Amazon Alexa has the potential to revolutionize banking by enabling consumers to perform transactions and access account information using conversational language.
