Brands enhance their non-tangible services via voice-connected tech
Implications - Brands are taking advantage of home control devices and rather than simply offering tangible products to be ordered through them, are increasingly focusing on using them to enhance the various services they offer. From audio-enabled fashion magazines to auditory nutritional assistants, these services allow for consumers to interact with brands' products in a way that mimics regular conversation – strengthening the relationship between the brand and the consumer.
Workshop Question - How can your brand enter the business of voice-controlled services?
