Brain-boosting nootropics are now being offered in snack form
Implications - First popularized in Silicon Valley, the use of nootropics has bled over to the average consumer in the form of cognitive function-boosting snacks. Adopting nootropic ingredients, and marketing them as such, serves brands seeking to position themselves in this emerging market, and offers people the ability to consume such products in a way that seamlessly integrates into their lifestyle habits.
Workshop Question - How can your brand better merge its products/services with consumers' daily rituals?
Trend Themes
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Nootropic Snacks — The use of nootropic ingredients in snack form has emerged as a trend. Brands can position themselves to capture consumers who want to consume healthy functional products.
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Pet Nootropics — Nootropic supplements designed for pets have appeared as a trend. Entrepreneurs and investors can tap into the increasing interest in cognitive health for not only humans but also their pets.
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Jelly Nootropics — Products that use jelly-like ingredients as nootropic supplements are trending. Businesses can introduce unique natural ingredients to the market for improving cognitive performance.
Industry Implications
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Snack Food Industry — Companies in the food industry are incorporating nootropic ingredients into their healthy functional snack product lines, tapping into the trend of cognitive health.
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Pet Care Industry — Entrepreneurs and investors in the pet care industry can benefit from the trend of cognitive health and offer supplements for pet owners who want to improve their pet's brain function.
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Natural Health Supplement Industry — Businesses that specialize in natural health supplements are developing products that use unique natural ingredients, like jelly, for producing their nootropic formulations.
