Category
Lifestyle
Assisted Choices
Trend cluster
Category
Edible
Nootropic
Brain-boosting nootropics are now being offered in snack form.
4.2
Trend score
Trend
What is the Edible Nootropic trend?
Edible Nootropic: First popularized in Silicon Valley, the use of nootropics has bled over to the average consumer in the form of cognitive function-boosting snacks. Adopting nootropic ingredients, and marketing them as such, serves brands seeking to position themselves in this emerging market, and offers people the ability to consume such products in a way that seamlessly integrates into their lifestyle habits.
Trend themes
Themes within the Edible Nootropic trend
Three behaviours holding the trend together01
Nootropic Snacks
The use of nootropic ingredients in snack form has emerged as a trend. Brands can position themselves to capture consumers who want to consume healthy functional products.
02
Pet Nootropics
Nootropic supplements designed for pets have appeared as a trend. Entrepreneurs and investors can tap into the increasing interest in cognitive health for not only humans but also their pets.
03
Jelly Nootropics
Products that use jelly-like ingredients as nootropic supplements are trending. Businesses can introduce unique natural ingredients to the market for improving cognitive performance.
Industry implications
What the Edible Nootropic trend means for industry
Where the trend changes the playbookFor
Snack Food Industry
Companies in the food industry are incorporating nootropic ingredients into their healthy functional snack product lines, tapping into the trend of cognitive health.
For
Pet Care Industry
Entrepreneurs and investors in the pet care industry can benefit from the trend of cognitive health and offer supplements for pet owners who want to improve their pet's brain function.
For
Natural Health Supplement Industry
Businesses that specialize in natural health supplements are developing products that use unique natural ingredients, like jelly, for producing their nootropic formulations.
Workshop question
How can your brand better merge its products/services with consumers' daily rituals?
Trend signals
Trend signals for Edible Nootropic
Trend score 4.2 out of 10, from popularity 68%, activity 48%, freshness 8%.
Popularity68%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Edible Nootropic trend
5 featured examples from Aug 11, 2016 to Jan 3, 2018CategoryLifestyle
Nootropic Snack Bars
Radicle Snacks' Superbars are Packed with Brain-Boosting Ingredients
The health food and snack industry can capitalize on the growing trend of nootropic snack bars by creating innovative products that support mental health and cognitive performance.
CategoryLifestyle
Dog-Friendly Cognitive Supplements
Birdnip is Introducing the First Nootropic Supplement for Dogs
The pet supplement industry can capitalize on the emergence of nootropics for dogs and offer unique formulas for specific breeds or dog health conditions.
CategoryLifestyle
Nootropic Jelly Elixirs
Beekeeper's Naturals' B.LXR Boosts Cognitive Performance with Royal Jelly
This industry can develop and market natural nootropic supplements to the growing market of individuals looking to enhance cognitive performance.
CategoryLifestyle
Chewable Coffee Cubes
Each of Go Cubes' Bite-Sized Products Equals Half a Cup of Coffee
Disruptive innovation opportunity: Explore the development of innovative food and beverage products that cater to the needs of busy individuals seeking quick and convenient energy…
CategoryLifestyle
Nootropic Chewing Gums
NeuroGum is a Caffeinated Chewing Gum That Helps Boost Cognitive Function
Disruptive innovation opportunity: Innovate within the food and beverage industry by creating new products that offer functional benefits.
