SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,300 more

Edible Nootropic

Brain-boosting nootropics are now being offered in snack form

Implications - First popularized in Silicon Valley, the use of nootropics has bled over to the average consumer in the form of cognitive function-boosting snacks. Adopting nootropic ingredients, and marketing them as such, serves brands seeking to position themselves in this emerging market, and offers people the ability to consume such products in a way that seamlessly integrates into their lifestyle habits.

Workshop Question - How can your brand better merge its products/services with consumers' daily rituals?

SCORE 5.8

Popularity

Activity

Freshness

Megatrends

Patterns

5 Featured, 35 Examples: 57,451 Total Clicks

Date Range: Aug 16 - Feb 18

Trending: This Year and Average

Consumer Insight Topics: Lifestyle Food Health

Featured Examples

Nootropic Snack Bars - Radicle Snacks' Superbars are Packed with Brain-Boosting Ingredients

SCORE 6.7

This Year and Warm 2,121 Clicks Pub: Jan 3, 18

Nootropic Snack Bars

Radicle Snacks' Superbars are Packed with Brain-Boosting Ingredients

Radicle Snacks makes healthy, all-natural and nutrient-dense snacks that boast functional benefits for the mind and body, including its naturally nootropic Superbars. The Superbars are offered in... [More]

Dog-Friendly Cognitive Supplements - Birdnip is Introducing the First Nootropic Supplement for Dogs

SCORE 6.6

Warm 634 Clicks Pub: Dec 1, 17

Dog-Friendly Cognitive Supplements

Birdnip is Introducing the First Nootropic Supplement for Dogs

Nootropics, also known as smart drugs, are cognitive supplements that may be taken to enhance focus, alertness and other functions of the brain—while there are now many nootropic supplements for... [More]

Nootropic Jelly Elixirs - Beekeeper's Naturals' B.LXR Boosts Cognitive Performance with Royal Jelly

SCORE 5.4

This Year and Warm 627 Clicks Pub: Jan 3, 18

Nootropic Jelly Elixirs

Beekeeper's Naturals' B.LXR Boosts Cognitive Performance with Royal Jelly

B.LXR from Beekeeper’s Naturals is a unique and natural nootropic for memory and cognitive enhancement that is made with royal jelly as the primary ingredient. Some of the benefits of the... [More]

Chewable Coffee Cubes - Each of Go Cubes' Bite-Sized Products Equals Half a Cup of Coffee

SCORE 5.2

Warm 695 Clicks Pub: Oct 6, 17

Chewable Coffee Cubes

Each of Go Cubes' Bite-Sized Products Equals Half a Cup of Coffee

Go Cubes is a brand specializing in bite-sized coffee cubes that give consumers a caffeine kick while on the go. Replacing their morning cup of coffee, each Go Cubes piece resembles a sugar cube and... [More]

Nootropic Chewing Gums - NeuroGum is a Caffeinated Chewing Gum That Helps Boost Cognitive Function

SCORE 3.2

Mild 661 Clicks Pub: Aug 11, 16

Nootropic Chewing Gums

NeuroGum is a Caffeinated Chewing Gum That Helps Boost Cognitive Function

Entrepreneurs Kent Yoshimura and Ryan Chen created a new brand of chewing gum called ‘NeuroGum’ that is designed to boost cognitive function. In recent years, there has been a growing... [More]