The South Korean confectionery brand Daeyoung Foods is selling a line of gum that comes in a squeezable tube. When it comes to making gum more appealing to young consumers, brands usually opt for bright colors and fun graphics. This brand combines eye-catching designs with a unique packaging format to help its gum stand out from competitors.
The Tube Gum range from Daeyoung Foods consists of liquid chewing gum packaged in a squeezable tube. The flexible packaging is designed for easy consumption, meaning consumers simply have to squeeze the tube to enjoy the product. The gum is also adorned with colorful cartoon characters and playful patterns that allude to the three different flavor options: Grape, Soda and Energy Drink.
The unique branding for Tube Gum is likely to appeal to younger consumers looking for more tactile and interactive packaging.