Raft Retail

Floating venues become a new home for shops and eateries

Implications - Reinventing the brick-and-mortar experience, brands are creating a new way to consume commodities via floating venues. Channelling an element of escapism and adventure, these new arenas aim to add value to non-virtual shopping. Altering the real estate of traditional retailers forecasts a futuristic approach, which is to excite consumers into visiting a physical location – countering competition from online retailers.
SCORE 6.7
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Activity
Freshness
Megatrends
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77,047 Total Clicks
Aug 16 - Feb 18
This Year and Warm
MarketingBusinessLifestyleRetail
Featured Examples
Floating Beer Gardens - Hoegaarden's Pop-Up Beer Garden Offers a Multi-Sensory Experience
SCORE 7.2
Warm 3,795 Clicks Pub: Aug 3, 16
Floating Beer Gardens
Hoegaarden's Pop-Up Beer Garden Offers a Multi-Sensory Experience
To show off its natural ingredient list, beer brand Hoegaarden launched a literal pop-up beer garden that floats in the canals of London. The ‘Floating Gaarden’ is designed as a multi-... [More]
Floating Photographic Platforms - 2BOATS Travels the River Channels and Streams of Europe
SCORE 6.5
This Year and Warm 1,425 Clicks Pub: Feb 5, 18
Floating Photographic Platforms
2BOATS Travels the River Channels and Streams of Europe
Claudius Schulze from Hamburg and Maciej Markowicz from Berlin have created two floating photographic platforms that foster artistic thought through new cultural perspectives, heightened awareness... [More]
Floating Water-Based Food Stands - The Aqua Pod Will Be the World's First Floating Kitchen
SCORE 6.4
This Year and Warm 363 Clicks Pub: Jan 25, 18
Floating Water-Based Food Stands
The Aqua Pod Will Be the World's First Floating Kitchen
Foodies will travel great lengths for a good meal, and the world’s first floating kitchen entitled the Aqua Pod, hopes individuals will travel by jet ski for a quick bite. The Aqua Pod was... [More]
Floating Aquatic Movie Screenings - JAWS On The Water Has Guests on Inner Tubes While Watching
SCORE 4.2
Average 843 Clicks Pub: Jul 22, 17
Floating Aquatic Movie Screenings
JAWS On The Water Has Guests on Inner Tubes While Watching
Aiming to enhance the experience of the classic Spielberg film, JAWS On The Water is a movie screening that has guests floating on water on an inner tube to increase the aquatic ambience. The event... [More]
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