Beer Type is a playful typography inspired by the range in shapes of beer mugs and glasses. Based out of Sao Paulo, Brazil, designer Rogerio Oliveira created the typeface using the outlines of beer glassware such as flutes and mugs. Consisting of bright yellow lettering, the alphabet is printed on a black poster to make the typeface stand out.
To explain how Beer Type was conceived, Oliveira also compiled a chart of the different styles of drinkable dishware he used to create this boozy typography. The entire thing is written in Portuguese, but he appears to have been inspired by 11 different glass styles, its contents ranging from Guinness to Hoegaarden.
If you are a big beer drinker and into design, Beer Type is definitely worth checking out.
What's Driving This Trend
- Typography-inspired Drinkware
- Opportunity for designers to create unique typeface based on drinkware shapes and styles.
- Product Line Extension with Novelty Typography
- Chance for companies to expand their product line with typography-inspired merchandise, such as mugs, posters, and T-shirts.
- Combining Interests in Design and Beverage
- Emerging trend of combining design and beverage interests to create unique, interesting products and experiences.
Who This Affects Most
- Food and Beverage
- Opportunity for breweries and bars to create merchandise with typography-inspired designs to attract more customers and increase sales.
- Graphic Design
- Chance for designers to create new typeface styles and designs, opening up a new market for customized typography.
- Art and Merchandise
- Emerging trend of combining art and merchandise, resulting in unique and interesting products for customers.
