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Fermented Beer Systems

The Catalyst Lets Consumers Professionally Brew Beer at Home

— July 30, 2016 — Lifestyle
The Catalyst is an at-home fermentation beer system that allows consumers to produce their own carbonated beverages at home. The system simplifies the brewing process for amateurs looking to cultivate store-grade product in the comfort of their own home.

The Catalyst Fermentation System makes it incredibly easy for consumers to blend and brew their own beer flavors thanks to its high-end equipment. The set comes with a one gallon brew tank that connects to several smaller jars that collect sediment and ensure the liquid stays carbonated as the hops turn the substance into beer. The keg is placed upside down so that a valve sits at the base, to make for easy pouring into bottles.

The system comes with five different beer blend recipes to help consumers make a brew suited to their taste.
Trend Themes
1. At-home Fermentation Systems - Homebrewing systems, like the Catalyst, provide consumers with professional grade equipment to make beer and other fermented beverages at home.
2. DIY Beverage Production - Consumers are increasingly interested in producing their own beverages, creating opportunities for specialized equipment and ingredient companies.
3. Premiumization of Homebrewing - The Catalyst and other high-end homebrewing systems offer consumers the ability to brew store-quality beer in their own homes, disrupting traditional distribution channels and increasing competition for selling beer.
Industry Implications
1. Homebrewing Equipment - Companies producing specialized homebrewing equipment have an opportunity to capitalize on the growing trend of at-home fermentation systems.
2. Ingredient Suppliers - As more consumers look to produce their beverages at home, companies specializing in supplying homebrewing ingredients will see growth opportunities.
3. Craft Beer Industry - Increased competition from premium homebrewing systems like the Catalyst could disrupt traditional distribution channels and increase competition for selling beer.
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