Speaker systems that incorporate smart assistant technology including the Apple HomePod and Amazon Alexa are pushing other main players in the market to deliver competitive alternatives as seen with the Xiaomi MI AI Speaker. Announced in unison with the Xiaomi Mi 5X smartphone, the speaker boasts six microphones and also features the brand's advanced echo cancellation technology to help enhance audio to be as clear and crisp as possible. The speaker can be used for streaming a wide array of content including audio books, music, live radio, stories for children and much more, which can be accessed via the brand's online content library.
The Xiaomi MI AI Speaker will enable users to make calls, receive notifications and be reminded of calendar events. The unit is positioned as being the most affordable to be announced yet with a price point of just CNY 299, which converts to about $45.
Why This Trend Is Growing
- Smart Content-streaming Speakers
- Disruptive innovation opportunity: Developing smart speakers with advanced echo cancellation technology for enhanced audio quality.
- Competitive Alternatives in Smart Assistant Technology
- Disruptive innovation opportunity: Creating smart assistant devices that offer affordable price points and a wide array of content streaming options.
- Affordable Smart Speaker Solutions
- Disruptive innovation opportunity: Designing smart speakers with multiple microphones, enabling users to make calls, receive notifications, and access online content libraries.
Industries Being Reshaped
- Consumer Electronics
- Disruptive innovation opportunity: Incorporating smart assistant technology into various consumer electronic devices such as TVs, soundbars, and headphones.
- Streaming Services
- Disruptive innovation opportunity: Partnering with smart speaker manufacturers to develop exclusive content streaming options and improve user experience.
- Smart Home Automation
- Disruptive innovation opportunity: Integrating smart speakers with home automation systems to control different aspects of a smart home through voice commands.
