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Imitation Bleeding

Vegetarian meats "bleed" for enhanced realism

Implications - Implications - Vegetarians who choose to be so for moral purposes rather than having an aversion to meat can now turn to hyper-realistic meat products that "bleed" when cut open. Such products increase in popularity as consumers seek to better align their values with their lifestyle habits, while having the added benefit of offering novelty and a point of distinction for brands within this industry.

SCORE 5.7

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 37 Examples: 28,444 Total Clicks

Date Range: May 16 - Jun 18

Trending: This Year and Mild

Consumer Insight Topics: Lifestyle Food Health

Featured Examples

Bleeding Vegetarian Burgers - Impossible Foods Created a Fake Meat Burger in a Lab That Can Bleed

SCORE 4.6

Average 278 Clicks Pub: Jul 28, 16

Bleeding Vegetarian Burgers

Impossible Foods Created a Fake Meat Burger in a Lab That Can Bleed

While many vegetarians may have made the choice to cut out red meat from their diet due to the rather grotesque blood that comes from it, Impossible Foods has proven that a fake meat product can in... [More]

Fresh Veggie Burgers - These Plant-Based Burger Patties are Sold in the Refrigerated Case

SCORE 3.9

Mild 679 Clicks Pub: May 24, 16

Fresh Veggie Burgers

These Plant-Based Burger Patties are Sold in the Refrigerated Case

The popular vegetarian food company Beyond Meat recently introduced the first line of fresh veggies burgers to be sold in the refrigerated case alongside traditional meat products. While there are a... [More]

Organic Vegan Bleeding Burgers - Don Lee Farms' Organic Plant-Based Raw Burgers "Bleeds" Beet Juice

SCORE 6.3

This Year and Warm 597 Clicks Pub: Feb 22, 18

Organic Vegan Bleeding Burgers

Don Lee Farms' Organic Plant-Based Raw Burgers "Bleeds" Beet Juice

There are several plant-based “bleeding” burgers that are widely available for consumption—like the The Beyond Burger by Beyond Meat and the Impossible Burger from Impossible Foods—... [More]

Bleeding Vegan Steaks - Moo Cantina and Deliveroo Created a Plant-based Steak That "Bleeds"

SCORE 5.7

This Year and Warm 405 Clicks Pub: Nov 2, 17

Bleeding Vegan Steaks

Moo Cantina and Deliveroo Created a Plant-based Steak That "Bleeds"

For World Vegan Day this year, Deliveroo teamed up with Argentinian steakhouse brand, Moo Cantina to create a plant-based steak that bleeds beetroot juice. The non-meat steak is made from chickpeas,... [More]

Bleeding Mushroom Burgers - Naturli’ Foods' Makes "Meat" with Almonds, Tomatoes & Beet Juice

SCORE 5.3

This Year and Warm 107 Clicks Pub: Jun 12, 18

Bleeding Mushroom Burgers

Naturli’ Foods' Makes "Meat" with Almonds, Tomatoes & Beet Juice

Impossible Foods, Beyond Meat and Don Lee Farms are just some of the brands that have launched entirely plant-based burgers that “bleed” beet juice—now, Danish manufacturer Naturli’... [More]

Simulated Meat Eateries - The Momufuku Nishi Impossible Burger Features a Faux Bloody Vegan Patty

SCORE 2.1

Untested 131 Clicks Pub: Jul 28, 16

Simulated Meat Eateries

The Momufuku Nishi Impossible Burger Features a Faux Bloody Vegan Patty

David Chang is the owner of the Momofuku Nishi eatery that blends together Italian and Asian cuisine, and will be one of the first locations to serve the Impossible Foods simulated vegan meat... [More]