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Imitation Bleeding

Vegetarian meats "bleed" for enhanced realism

Implications - Implications - Vegetarians who choose to be so for moral purposes rather than having an aversion to meat can now turn to hyper-realistic meat products that "bleed" when cut open. Such products increase in popularity as consumers seek to better align their values with their lifestyle habits, while having the added benefit of offering novelty and a point of distinction for brands within this industry.
Workshop Question - How can your brand better align with its customers' moral principles?
Trend Themes
1. Hyper-realistic Vegetable Meat Products - As consumers seek to align their values with their lifestyle habits, brands within the vegetarian meat industry seek to offer novelty and distinction, while creating products that offer meat-like realism.
2. Meat Substitutes That Bleed - Vegetarian meat products that offer consumers the same taste, texture, and appearance as meat have risen in recent years, which provide alternative options that appeal to meat eaters, and supplement vegan cuisine.
3. Lower Cost Plant-based Meat Alternatives - As meatless fast food continues to grow more influential, innovative vegetarian meat products have ventured into the fast food industry and managed to produce the look and taste of meat at a lower cost.
Industry Implications
1. Vegetarian Meat Industry - As consumers cutting back on meat products, vegetarian meat industry players developing products that offer meat-like realism, this creates a unique experience and opportunity for plant-based meat products.
2. Health Food Industry - With an increasing number of people adopting a health-conscious lifestyle, there is a rising demand for plant-based meat alternatives, which encourages companies to develop healthier meat substitutes.
3. Fast Food Industry - As meatless fast food continues to gain popularity, more fast-food restaurants are expected to include meatless options on their menus, which opens up the opportunity for meat substitutes to enter the fast-food industry.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 43 Examples:
64,067 Total Clicks
Date Range:
May 16 — Jun 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Bleeding Vegetarian Burgers
Bleeding Vegetarian Burgers
Impossible Foods Created a Fake Meat Burger in a Lab That Can Bleed
While many vegetarians may have made the choice to cut out red meat from their diet due to the rather grotesque blood that comes from it, Impossible Foods has proven that a fake meat product can in... MORE
Fresh Veggie Burgers
Fresh Veggie Burgers
These Plant-Based Burger Patties are Sold in the Refrigerated Case
The popular vegetarian food company Beyond Meat recently introduced the first line of fresh veggies burgers to be sold in the refrigerated case alongside traditional meat products. While there are a... MORE
Organic Vegan Bleeding Burgers
Organic Vegan Bleeding Burgers
Don Lee Farms' Organic Plant-Based Raw Burgers "Bleeds" Beet Juice
There are several plant-based “bleeding” burgers that are widely available for consumption—like the The Beyond Burger by Beyond Meat and the Impossible Burger from Impossible Foods—... MORE
Bleeding Vegan Steaks
Bleeding Vegan Steaks
Moo Cantina and Deliveroo Created a Plant-based Steak That "Bleeds"
For World Vegan Day this year, Deliveroo teamed up with Argentinian steakhouse brand, Moo Cantina to create a plant-based steak that bleeds beetroot juice. The non-meat steak is made from chickpeas,... MORE
play_circle_filled Bleeding Mushroom Burgers
Bleeding Mushroom Burgers
Naturli’ Foods' Makes "Meat" with Almonds, Tomatoes & Beet Juice
Impossible Foods, Beyond Meat and Don Lee Farms are just some of the brands that have launched entirely plant-based burgers that “bleed” beet juice—now, Danish manufacturer Naturli’... MORE
Simulated Meat Eateries
Simulated Meat Eateries
The Momufuku Nishi Impossible Burger Features a Faux Bloody Vegan Patty
David Chang is the owner of the Momofuku Nishi eatery that blends together Italian and Asian cuisine, and will be one of the first locations to serve the Impossible Foods simulated vegan meat... MORE
Meatless Fast Food Burgers
Meatless Fast Food Burgers
White Castle is Modernizing its Menu With the 'Impossible Slider'
The meatless food craze continues to influence food in an impactful way as White Castle is adding the ‘Impossible Slider’ to its longstanding burger-focused menu. The introduction of... MORE

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play_circle_filled Fast Food Parody Ads
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play_circle_filled Rapper-Made Food Oddities
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Bleeding Vegetarian Cheeseburgers
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