Almond Oil Potato Chips

Kettle Brand's Newest Potato Chips are Prepared with a Healthy Cooking Oil

In addition to making a few types of potato chips that are cooked in avocado oil, Kettle Brand is now introducing two new types of chips that are prepared with an alternative healthy cooking oil—100% almond oil. Like avocado oil, almond oil is known for its higher smoke point, which makes it ideal for cooking at high temperatures.

Kettle Brand's newest Non-GMO Project verified, gluten-free chips are Wood Smoked Sea Salt and Fiery Thai, which includes Asian-inspired ingredients like lemongrass-infused salt, ginger and other regional spices.

Many consumers who are looking for better-for-you snacks are turning to healthier plant-based crisps, as well as potato chips that are cooked in oils that do not contain hydrogenated fats, the most unhealthy type of fat and one that is known to be a contributor to cardiovascular disease.

Almond Oil Chips
Kettle Brand has introduced two new chips prepared with 100% almond oil
Healthy Potato Chips
Consumer preference for better-for-you snacks could lead to an increased demand for healthier potato chips.
Alternative Cooking Oil
The use of alternative cooking oils such as almond oil could disrupt the traditional cooking oil industry.

Where This Applies

Snack Food
Healthier plant-based crisps and potato chips will dominate the snack food industry.
Cooking Oil
Alternative cooking oils such as almond oil will disrupt the traditional cooking oil industry.
Health Food
The trend towards healthier snacks will also impact the health food industry as a whole.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 61%
Freshness 8%

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