Category
Lifestyle
Assisted Choices
Trend cluster
Category
Slow-Release
Energy
Energy snacks and beverages adopt slow-release qualities to promote endurance.
2.8
Trend score
Trend
What is the Slow-Release Energy trend?
Slow-Release Energy: Healthy, energy enhancing snacks and beverages are incorporating ingredients with slow-release functions that allow for more consistent results, for longer periods of time. This shift comes as consumers' busy lifestyles require an endurance that traditional energy-enhancing foods have failed to address, as most tend to prioritize quick bursts of noticeable, but unsustainable, energy.
Trend themes
Themes within the Slow-Release Energy trend
Three behaviours holding the trend together01
Slow-Release Energy
Consumers seek longer, more consistent energy bursts from healthy snacks and beverages with slow-release ingredients.
02
Cannabis Health Products
Brands incorporate CBD into drinks to aid gut health, tapping into the growing natural health market.
03
SuperStarch for Blood Sugar Control
Generation UCAN incorporates SuperStarch into its products for a sustained energy release and a stable blood sugar level.
Industry implications
What the Slow-Release Energy trend means for industry
Where the trend changes the playbookFor
Food & Beverage Industry
The slow-release energy trend continues to expand the health food and beverage market by appealing to consumers' active lifestyles.
For
Cannabis Industry
The legalization of cannabis fuels the demand for natural health products like CBD-infused drinks.
For
Fitness Industry
Incorporating slow-release carbohydrates into fitness supplements and snacks allows for sustained endurance and minimal sugar crashes during workouts.
Workshop question
How can your brand curate more positive, long term impacts with its products/services?
Trend signals
Trend signals for Slow-Release Energy
Trend score 2.8 out of 10, from popularity 43%, activity 33%, freshness 8%.
Popularity43%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Slow-Release Energy trend
4 featured examples from Jan 26 to May 15, 2018CategoryLifestyle
Slow-Release Sports Drinks
The KILL CLIFF 'ENDURE' Drink Supports Sustained Hydration
Sports and fitness companies could benefit from incorporating slow-release and clean sports drinks into their product lines.
CategoryLifestyle
Slow-Release Energy Bars
The Tribe Infinity Bars are Infused with Buckwheat and Scottish Oats
Manufacturers can tap into the expanding snack bar market by developing innovative and unique product variations.
CategoryLifestyle
Healthy Gut-Supporting Drinks
The Phivida Nano-CBD Iced Tea Blends are Tasty and Beneficial
Beverage companies can explore the development of gut health drinks to cater to the increasing demand for functional beverages.
CategoryLifestyle
Blood Sugar-Sustaining Bars
Generation UCAN's Energy Bars Contain the Key Ingredient SuperStarch
Generation UCAN's products are a valuable addition to the health and wellness industry as they offer a natural way to control blood sugar levels.
